Ohheim & Company Launches Eco-Friendly Home Appliance Brand Irop, Sells Out During Live Broadcast

Ohheim & Company’s newly launched eco-friendly home appliance brand, ‘Irop,’ announced on the 22nd that it achieved a complete sell-out of all prepared products in two live broadcasts: the first live session on CJ OnStyle on the 14th and the previous day’s Naver Shopping Live broadcast.

‘Irop’ is a brand that pursues an eco-friendly lifestyle where humans and nature coexist, adding convenience to life through special technology. The launch item, ‘Irop The Greble,’ is a microbial food waste disposer equipped with a 5-stage deodorization system that operates automatically 24 hours a day without a filter, helping to maintain a pleasant kitchen environment by caring for microorganisms.

During the launch broadcast, the product was introduced along with a demonstration of actual use, and consumers responded positively to Irop’s technological advantages and its simple yet smooth rounded design. The brand plans to continue focusing on sustainable product development and create opportunities to communicate with a diverse range of consumers.

An Irop representative stated, “We will strive to provide customers with opportunities to choose environmentally conscious home appliances,” adding, “This sell-out result proves the high demand from consumers for eco-friendly products.”

Meanwhile, ‘Irop The Greble’ is available for purchase through the official online mall, Naver Irop Store, Today’s House, and other shopping malls.

This content was produced with the assistance of AI translation services.