AudinFutures "Neogen·5 Million Follower Boharin, Sold Out in 20 Minutes on TikTok Live"

Cosmetics specialist AudinFutures announced on the 21st that its global beauty brands NEOGEN and SUR.MEDIC+ are experiencing strong sales, including sold-out broadcasts.

According to the company, during a recent shopping live broadcast on the TikTok account of Vietnamese mega influencer Boharin, all prepared products were sold out within 20 minutes.

Boharin is currently a mega influencer with 5 million followers on TikTok. She gained fame for her honest review content without advertisements or sponsorships from brands.

The sold-out products from NEOGEN and SUR.MEDIC+ include ▲NEOGEN Dermatology Green Tea Moist PHA Gauze Peeling ▲NEOGEN Dermatology Real Vitamin C Serum ▲NEOGEN Dermatology White Truffle Treatment Sunscreen ▲SUR.MEDIC+ Super Glutathione Bright Ampoule ▲SUR.MEDIC+ Super Glutathione Bright Mask.

Among them, the product that attracted the most attention from viewers, the ’NEOGEN Dermatology White Truffle Treatment Sunscreen,’ has completed skin irritation tests and is loved by Vietnamese consumers for its refreshing and matte finish.

An AudinFutures representative said, “We are pleased to widely introduce NEOGEN and SUR.MEDIC+ cosmetics to Vietnamese consumers through this broadcast,” adding, “We plan to actively promote the brands through continuous collaboration with Vietnamese influencers.”

Meanwhile, NEOGEN’s sales to Vietnam in the first half of this year increased by about 200% compared to the same period last year, and recently strengthened its partnership by successfully hosting a beauty event with Boharin. The company plans to expand sales through cooperation with local road shops, continuous development of products for the Vietnamese market, and collaboration with local influencers.

This content was produced with the assistance of AI translation services.