Dyson Korea Operates 'Dyson On Track' Experience Space at IFC Mall

Music Listening and Color Customizable Experience Space
Masterclass Offering Professional Consultation Also Available

Dyson Korea announced on the 21st that it will open the 'Dyson OnTrac Music Library' at the Dyson Store IFC Mall branch located in IFC Mall, Yeongdeungpo-gu, Seoul, where customers can experience the noise-canceling headphones 'Dyson OnTrac™'.

The 'Dyson OnTrac Music Library' is designed as a listening zone concept to allow consumers to experience Dyson OnTrac and explore their musical tastes. Visitors can select their desired record from a variety of LPs available in the music library and listen to music through Dyson OnTrac. Additionally, they can enjoy music selections curated by Dyson.

Dyson OnTrac™ Music Library located at Dyson Store IFC Mall.
[Photo by Dyson Korea]

A space is also provided where customers can design their own headphones. Dyson OnTrac, released in four colors, along with customizable ear cushions and ear caps in all colors, are available, allowing for over 2,000 color combinations. The 'Dyson OnTrac Music Library' will operate until the end of this year and can be visited without prior reservation.

For customers with reservations, the 'OnTrac Masterclass' program is also offered, where they can deeply experience Dyson OnTrac and design their own headphones. Experts recommend headphone colors that suit the customer's style and provide customized demonstrations of features that can only be understood by experiencing the actual product, such as noise-canceling functionality and comfort. A unique session is also arranged to experience Dyson OnTrac's noise-canceling function amidst vacuum cleaner noise. The OnTrac Masterclass can be applied for through Naver reservation at the Dyson Store IFC Mall branch.

This content was produced with the assistance of AI translation services.