"Support for Expanding Sales Channels for SMEs"… Korea Federation of SMEs, Coupang, and Home&Shopping Join Hands

Fast Delivery Support Using Rocket Delivery Logistics Network
Development of Competitive Small and Medium-Sized Enterprise Products

The Korea Federation of SMEs announced that on the 17th, it signed a "Business Agreement to Support the Expansion of Sales Channels for Small and Medium Enterprises" at the Korea Federation of SMEs headquarters in Yeouido, Seoul, together with Coupang and Home&Shopping.

Coupang Logistics Center located at Seoul Complex Logistics Center in Songpa-gu, Seoul. Photo by Jinhyung Kang aymsdream@

This agreement was promoted to actively discover cooperative projects to strengthen the competitiveness of small and medium enterprises and expand their sales channels, and to support each other. The main contents of the agreement include cooperation to strengthen logistics competitiveness such as supporting fast delivery using Coupang's Rocket Delivery logistics network for SMEs selling products through Home&Shopping, and developing competitive SME products.

Attending the signing ceremony were Kim Ki-moon, Chairman of the Korea Federation of SMEs, Kang Han-seung, CEO of Coupang, and Moon Jae-soo, CEO of Home&Shopping.

Chairman Kim said, "Many small and medium enterprises face difficulties in pioneering sales channels and delivery issues despite making good products," adding, "If fast delivery using Coupang's Rocket Delivery logistics network is applied to excellent SME products discovered by Home&Shopping, the sales competitiveness of SMEs is expected to be significantly enhanced, and we will create various cooperative business models."

CEO Kang said, "I hope Coupang's infrastructure will become an opportunity for growth for SMEs facing difficulties," and explained, "Coupang will continue win-win activities that can provide practical help for the growth of small business owners through various collaborations with related organizations."

CEO Moon stated, "Through this business agreement, we expect to strengthen the logistics competitiveness of SMEs and provide various delivery services that meet consumer needs."

Since 2022, the Korea Federation of SMEs and Coupang have been conducting win-win cooperation projects such as supporting the entry of about 300 small business owners participating in Ilsacheonri (SME Sales Channel Support Program), jointly operated by the Korea Federation of SMEs and Home&Shopping, through the "Good Store" program, and inviting SMEs to tour Coupang logistics centers.

This content was produced with the assistance of AI translation services.