Shinsegae Casa Expands 'Campo' Series... "Reflecting Customer Preferences"

Four New Products to Be Launched by Next Month
‘Campo Bespoke’ Allows Material Selection

Shinsegae Casa announced on the 16th that it will introduce four new products in Casamia’s best-selling sofa series, ‘Campo.’ The lineup will be continuously expanded with the aim of “completing Campo as a sofa that anyone, regardless of age or gender, can comfortably enjoy.”

Casamia's 'Campo Family' Sofa
Photo by Shinsegae Casa

The new products include the ‘Campo Recliner’ with added reclining functionality, the ‘Campo Cloud’ featuring a footrest lift function that can replace an ottoman, the ‘Campo Bespoke’ which allows customers to apply various cover fabrics with different materials and functions as they wish, and the ‘Campo Family’ designed with family-friendly features.

The Campo Recliner reflects customer requests for a more spacious and comfortable seating experience compared to existing recliner sofas. The filling materials are optimally combined and arranged according to the body contact areas such as the seat cushion, back cushion, and headrest. Unlike typical recliners, the seat cushion and back cushion are separated, allowing users to adjust the softness as desired. It is also equipped with dual motors, enabling precise angle adjustments during reclining.

The ‘Campo Cloud’ can be used as an addition to the existing Campo sofa or as a standalone module. It helps users stretch their legs while sitting or lying down, and when the lift-up function is not in use, it can be easily folded.

Next month, customers will be able to experience the ‘Campo Bespoke,’ which diversifies sofa cover fabrics to allow selection and application according to personal preferences. This reflects customer requests for various options in function and color for the fabric parts of the existing Campo sofa. Customers can choose from a range of fabrics that create different atmospheres, including pet-friendly fabrics, knits, and woven textures, in colors such as ivory, black, and color mixes, and place custom orders. Shinsegae Casa plans to continuously add more fabric types in the future.

The ‘Campo Family,’ designed with the convenience of the whole family in mind, features a low-profile design that allows pets and young children to easily get on and off. It comes standard with two sizes of back cushions to support various body types and postures.

A Shinsegae Casa representative said, “We are continuously expanding the Campo series by actively reflecting rapidly changing trends and feedback from actual Campo customers. Through product research and development tailored to increasingly diverse customer tastes and needs, we plan to grow the Campo series into a brand loved by everyone.”

This content was produced with the assistance of AI translation services.