Grand Festival Finale from 11th to 13th... Celebration with 200,000 Visitors
Breaking Stereotypes of Historical and Cultural Festivals... A Festival Blending History and Youth with eSports Competitions, Quiz Shows, and More

The historical city of Gwanak-gu (Mayor Park Jun-hee), where General Gang Gam-chan was born under a falling great star, successfully concluded the '2024 Gwanak Gang Gam-chan Festival' amid a star-filled autumn night sky and enthusiastic responses from residents.


From October 11 to 13, the 2024 Gwanak Gang Gam-chan Festival recorded a cumulative attendance of approximately 200,000 visitors. Residents praised the festival for its increasingly rich content each year as a historical and cultural event.


The district planned this festival so that not only Gwanak-gu residents but also visitors from all over the country could enjoy the 'peaceful feast day after the victory at the Battle of Gwiju during the Goryeo period.'


First, the festival empowered visitors to become the 'main characters of the feast day' by creating a 'resident-led festival,' contributing to its successful hosting.


Featuring the unique characteristics of 21 neighborhoods, the 'Gwanak Parade 21' planned by residents, the 'Gang Gam-chan Song Festival' searching for hidden singers and history experts of Gwanak-gu, and the 'Gang Gam-chan Talk Show & Quiz Show,' all created by residents themselves, received mostly positive responses in visitor satisfaction surveys and intentions to revisit the festival.


Undoubtedly, the highlight was the largest-ever 'fireworks display' that adorned the autumn night sky. Residents visiting with their children shared their impressions, saying, "While experiencing other festival programs with the kids, the fireworks were large and splendid enough to watch as well."

'2024 Gwanak Gang Gamchan Festival' Successfully Concludes... 200,000 Visitors Confirm Its Status as a 'National Cultural Tourism Festival' View original image

As the city with the highest youth population, the district also held events for the MZ generation. For today's MZ generation, an e-sports tournament featuring 'StarCraft,' a folk game-like competition, was held, attracting high participation from young people.


Especially when a match with game YouTuber and actress Lee Si-a, who played Queen Wonjeong in the KBS drama 'Goryeo-Khitan War,' took place, the attention of festival visitors was drawn.


Additionally, famous figures such as trot queen singer Jang Yoon-jung, Korean history lecturer Choi Tae-sung, and Professor Seo Kyung-duk joined the festival, making it a more approachable event for residents.


The 'Goryeo Market,' which provided essential food for the feast, saw many of Gwanak-gu's popular restaurants participating, satisfying visitors' tastes and revitalizing the local commercial district. Notably, the active use of reusable containers within the Goryeo Market significantly reduced the amount of waste generated during the festival compared to the previous year.


With a safety plan coordinated by Gwanak Police Station and Gwanak Fire Station, the festival concluded without a single safety incident despite the record number of visitors.


Moreover, the district set up wheelchair rental stations and wheelchair-only viewing seats so that all visitors could enjoy the festival comfortably without barriers. An infirmary, a lost child protection center, and a lost and found were also installed to minimize inconvenience for festival attendees.


Mayor Park Jun-hee stated, "This was a lively feast commemorating the era of peace that lasted for about 100 years after the Battle of Gwiju, once again after nearly 1,000 years," and added, "Gwanak-gu will strive to coexist with residents, local artists, and the commercial district to leap forward as a world-class historical and cultural tourism city."



Subject Performance Highlights Fireworks

Subject Performance Highlights Fireworks

View original image


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing