Seoul Business Agency-Korea Productivity Center, Training 'Shopfluencer' Specialists

Recruitment for the 5th Batch of the 2024 Shopfluencer Training Program

The Korea Productivity Center (KPC) announced on the 14th that it is recruiting trainees for specialized training in 'Shopfluencers (Shop Hosts + Influencers)' in collaboration with the Seoul Business Agency (SBA). The 'Shopfluencer Training Program' is organized by SBA, a support organization for small and medium enterprises, and the education is conducted by KPC. The program aims to cultivate marketing experts called 'Shopfluencers' who have the influence of influencers and can simultaneously perform the role of shop hosts. This year, the program is being operated three times. The 4th session received a high response, with a competition rate of 8.5 to 1.

The 5th session will recruit one class with a capacity of 20 people, and anyone aspiring to be a shop host or influencer who wishes to become a Shopfluencer can apply. The training will be conducted for one month from November 12 to December 10. The curriculum includes social media account development and marketing training, live commerce planning and practical training, shop host image design education, intellectual property rights education, as well as special lectures by famous shop hosts and influencers.

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After completing the training, a 'Shopfluencer Qualification Exam' will be held. Those who pass the first written exam and the second practical exam will receive a private Shopfluencer qualification officially recognized by SBA. In addition, participants will be supported in their Shopfluencer activities through access to dedicated live commerce spaces and matching with small and medium enterprise products.

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Sehyuk Oh, a specialist at the KPC Public Education Center, said, “This year, we designed systematic practical training combining theory and practice, which resulted in a high level of trainee satisfaction. We will continue to design highly satisfactory education programs and strive to cultivate star Shopfluencers.”

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This content was produced with the assistance of AI translation services.