Woowa Brothers Appoints Kim Beom-seok, Founder of Trendyolgo, as New CEO
Kim Beom-seok, former founder and CEO of Trendyol Go, has been reportedly appointed as the new CEO of Woowa Brothers, the operator of Baedal Minjok.
According to industry sources on the 30th, Kim is expected to officially assume the CEO position after the Woowa Brothers board meeting and shareholders' meeting scheduled for the end of this year.
Trendyol Go is the food delivery service of Turkey's e-commerce platform 'Trendyol.' Kim has overseen the business since founding Trendyol Go in Turkey.
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Woowa Brothers' CEO Lee Guk-hwan suddenly resigned in July due to disagreements with the German parent company Delivery Hero (DH), and internal director Peter-Jan Vandeput has been serving as interim CEO since then.
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