'September Donghaeng Festival' Achieves Direct Sales of 329 Billion Won in 14 Days

Online Channels 311.6 Billion KRW, Offline 17.4 Billion KRW
Onnuri Gift Certificates Also Sold 1.0344 Trillion KRW

The Ministry of SMEs and Startups announced on the 12th that the September Together Festival, which began on the 28th of last month, recorded direct sales of 329 billion KRW over 14 days through online and offline channels until the 10th.

Minister Oh Young-joo of the Ministry of SMEs and Startups is purchasing products while touring the sales booths at the 'Donghaeng Festival Traditional Market Sales Event' held on the 10th in Cheonggye Plaza, Jongno-gu, Seoul.
[Photo by Ministry of SMEs and Startups]

Sales through online channels such as online special exhibitions and TV home shopping amounted to 311.6 billion KRW, while offline sales including local event sales totaled 17.4 billion KRW.

Gamjatang, a product from companies participating in the September Together Festival, achieved sales of 110 million KRW in just two days through the 11th Street Together Festival special exhibition.

Additionally, Onnuri gift certificates were sold worth 1.0344 trillion KRW, which is interpreted as indirectly contributing to sales.

Won Young-jun, Director of the Small Business Policy Office at the Ministry of SMEs and Startups, said, “Local events and online special exhibitions filled with things to buy and see will continue until the end of this month, and we ask for continuous interest and participation so that products from small and medium-sized enterprises and small business owners can be sold well until the very end.”

This content was produced with the assistance of AI translation services.