Highlighting Premium Ingredients... CJ CheilJedang Revamps Hetbahn Porridge Packaging

Design Highlighting Ingredients Like Jeonbok, Beef, and Mushrooms

CJ CheilJedang announced on the 30th that it will launch a newly designed Hetbahn Juk package.

Hetbahn Porridge Renewal Package and Brand Ambassador Actor Im Siwan
[Photo by CJ CheilJedang]

The company explained that the package was renewed to intuitively convey the premium ingredients actually used in the product. The newly designed package prominently features the main ingredients such as abalone, beef, mushrooms, and pumpkin on the front, expressing an appetizing juk that brings out the natural flavors of the ingredients. It also includes a certification mark stating "Korea's No. 1," reflecting its achievement of ranking first in the pouch juk market for five consecutive years (Nielsen pouch juk category).

CJ CheilJedang set the new slogan for Hetbahn Juk as "Becoming the standard of delicious juk, Hetbahn Juk," and is actively promoting it to consumers together with the newly appointed brand ambassador last month, actor Im Si-wan.

A CJ CheilJedang representative said, "We improved the packaging to communicate that the core value of Hetbahn Juk comes from good ingredients," adding, "We hope you experience the deep and rich taste unique to Hetbahn Juk, built with carefully selected rice and rich broth along with quality ingredients."

This content was produced with the assistance of AI translation services.