"Buy Geumbae Cabbage at Half Price"... Lotte Mart Sells Cabbage for Around 4,000 Won

Decrease in Shipment Volume Due to Quality Decline
Up to 70% Price Increase Compared to Last Year

Lotte Mart announced on the 30th that it will sell Anbandegi fresh cabbage at about half the market price.

Recently, cabbage prices have risen by up to 70% compared to last year due to a decrease in shipment volume caused by quality deterioration from drought. Currently, the price is around 7,500 KRW per head.

At the agricultural products store in Zetaflex Jamsil branch, vegetable team MDs are promoting napa cabbage.
[Photo by Lotte Mart]

Accordingly, Lotte Mart will sell fresh cabbage first harvested from the Anbandegi area in the highland region of Gangwon, which currently maintains the most stable quality, at about half the market price, around 4,000 KRW, until the 4th of next month. L.POINT members can enjoy a 20% discount as part of the agricultural discount event in collaboration with the Ministry of Agriculture, Food and Rural Affairs, making highland cabbage available at 4,792 KRW and small cabbage at 4,990 KRW.

The Anbandegi area, located at an altitude of 1,100 meters in the highlands of Gangwon, has an average temperature about 2 to 3°C lower than typical cabbage-producing areas located on flatlands. Anbandegi features a large temperature difference between day and night, providing the most favorable conditions for cabbage growth during summer. Along with Pyeongchang, it is considered one of the representative highland cabbage production areas in the summer season. As a result of prior agreements with production areas three months ago, Lotte Mart and Lotte Super secured 40 tons of highland cabbage and 6 tons of small cabbage to offer them at reasonable prices.

Additionally, during the event period, Lotte Mart will sell sweet potatoes at 6,990 KRW for 1.5 kg and Gangwon glutinous corn at 1,330 KRW each when purchasing three or more. Both sweet potatoes and corn were purchased in bulk in advance through integrated sourcing by Lotte Mart and Lotte Super to enhance price competitiveness.

Hong Yunhee, MD (Merchandiser) of the Vegetable Team at Lotte Mart and Lotte Super, said, “We are offering highland Anbandegi cabbage, which maintains stable quality even in recent high temperatures, at about half the market price. We will continue to actively respond to crop issues caused by climate and do our best to stabilize vegetable prices.”

This content was produced with the assistance of AI translation services.