Sancheong County, Steadily Preparing for '2025 Year of Visiting Sancheong'

Brand Identity Selection Announced

Four-Color Gradient Reflects the Four Seasons

Sancheong County in Gyeongnam is focusing its efforts on preparations for next year's Year of Visit. On the 29th, Sancheong County announced that it has selected and will unveil the BI (Brand Identity) for the "2025 Sancheong Year of Visit."

Previously, Sancheong County selected the tourism slogan for the 2025 Sancheong Year of Visit as "Sancheong, Where Your Healing Begins." In particular, since the proclamation ceremony for the 2025 Sancheong Year of Visit held on the 26th of last month, preparations to welcome tourists have been accelerating.

2025 Sancheong Visit Year Poster

The newly revealed BI features the profile of a person and the ridgeline of Jirisan Mountain. It also depicts the Cheonwangbong summit marker and the shortest hiking route to Cheonwangbong.

The forehead part of the person’s profile is designed as a cool valley and a heart shape, symbolizing affection for Sancheong. The four-color gradient in the BI represents the beautiful four seasons of Sancheong.

Additionally, in the phrase "2025 Sancheong Year of Visit," the "ch" in "Cheong" is stylized to resemble a person warmly welcoming visitors, further emphasizing its meaning.

The county plans to actively utilize the BI along with the previously selected slogan from the public contest in promotional activities for the 2025 Sancheong Year of Visit.

County Governor Lee Seunghwa said, "We will do our best to make the 2025 Sancheong Year of Visit a memorable experience for tourists visiting Sancheong."

This content was produced with the assistance of AI translation services.