S-OIL Unveils New TV Commercial Showcasing New Universe and Vision

"The Power of Creative Energy": S-OIL Delivers Future Vision and Competitiveness Through Running Gudoil

Director Seo Woo Young of Acomz Creates Folk Rock CM Song and Applies Vibrant Pop Art Design

S-OIL (CEO: Anwar Al Hejazi) has been airing the “GooDoil Can Do it” Season 2 commercial since July 31.

S-OIL unveiled a TV commercial featuring a new worldview and vision.

Unlike previous campaigns that emphasized product quality (good oil), this new advertisement delivers a future-oriented message through a CM song with the keyword “the power of creative energy,” and presents a new worldview in a question-and-answer format.

In the video, GooDoil is seen flying alongside a falcon (Arabic “Shaheen”), symbolizing S-OIL’s “Shaheen Project,” which is the largest petrochemical production facility project in Korea, scheduled for completion in 2026. As GooDoil soars over forests and rivers and between buildings, a vibrant pop art world unfolds.

S-OIL applied trendy visual techniques to increase the advertisement’s appeal. The pop art featured in the video was created in collaboration with Molly, a popular Korean artist known for her unique illustration style. The artwork is praised for skillfully blending the brand’s character and natural elements with restraint and balance.

The 2D pop art that appears midway through the video gives viewers the impression of appreciating a single piece of art.

The commercial’s CM song was written and composed by Seo Wooyoung, director of Acomms, who is famous for producing various OSTs. While maintaining the feel of the original CM song, the catchy folk rock melody matches the colorful visuals of the commercial and delivers the brand message effectively.

In addition to the 30-second CM song, a one-minute version was created for the shorts era, fully conveying S-OIL’s sincere intention to support, comfort, and move forward together with everyone living in this era.

Furthermore, beyond TV commercials, S-OIL is raising awareness about the environmental issues of single-use plastic gloves discarded at self-service gas stations and paper receipts related to carbon emissions. Through a viral video, the company is calling for collective action to solve these problems and voicing its commitment to the planet and the environment.

This content was produced with the assistance of AI translation services.