Kakao Friends Island in Gwanghwamun... Kakao Participates in 'Seoul Summer Beach'

Collaboration with Seoul Tourism Foundation to Plan the 'Lachundo Jjyo Beach' Space

Kakao announced on the 2nd that Kakao Friends participated in the '2024 Seoul Summer Beach,' where people can enjoy summer vacations in the city.

The 2024 Seoul Summer Beach is an event hosted by the Seoul Tourism Foundation and is now in its second year. This year, the event opened with water play facilities twice as large to allow more citizens to enjoy water activities at Gwanghwamun Square during the summer and will run until the 11th.

Lachundojyobi View Photo by Kakao

Kakao participated in the event to provide a new offline character intellectual property (IP) experience for the summer vacation season. Following their participation in the Seoul Festa last May, they planned the 'Lachundo Jjyo Beach' space under the theme 'Kakao Friends Island at Gwanghwamun Square.'

During the event, the water park zone behind the statue of King Sejong in Gwanghwamun Square is decorated with Kakao Friends. The area features two water slides approximately 7.5 meters high adorned with Ryan and Chunsik wearing swim caps and goggles, and a large 40-meter-long swimming pool, along with photo zones and event zones, creating a vibrant space for visitors to enjoy.

The water play facilities operate five times daily from 1 PM to 8 PM. Except for those who received priority admission tickets through the Seoul Summer Beach pre-application event, entry is on a first-come, first-served basis at the site.

The photo zones, 'Lachundo Station' and 'Lachun Tanning Zone,' are decorated to evoke a vacation atmosphere. Upon entry, visitors receive photo tickets and other goods, and giant Ryan and Chunsik ad balloons and a 'Chunsik Bus' photo zone are set up with a concept of enjoying tanning while wearing summer costumes. At the 'Jordi Event Zone,' a special event allows visitors to meet the new Jordi.

Choi Seon, Kakao Friends Creative Leader, said, "Following the 'Hangang Drone Light Show' held in Jamsil last May and the brand collaboration at Incheon Airport, we are planning large-scale events where Kakao Friends IP can be experienced at domestic landmarks, including 'Lachundo Jjyo Beach' at Gwanghwamun. We hope everyone enjoys a pleasant summer vacation in the city with 'Lachundo Jjyo Beach' this summer."

This content was produced with the assistance of AI translation services.