Cooperation for 'Cold Chain' Innovation

Shinseongo, a spin-off company from LG Electronics' in-house venture, announced on the 1st that it will embark on logistics and distribution innovation through a strategic partnership (MOU) with Jin Corporation and Jin Columbus.


Shinseongo is a startup that newly launched through the in-house venture program 'Studio341' conducted by LG Electronics and Bluepoint Partners. It developed the 'ShinseonGO' solution, which maintains appropriate refrigeration and freezing until the moment customers receive their products.

Seonghun Lee, CEO of Sinseon High School (center), is taking a commemorative photo after signing an MOU with Jin Corporation and Jin Columbus.

Seonghun Lee, CEO of Sinseon High School (center), is taking a commemorative photo after signing an MOU with Jin Corporation and Jin Columbus.

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ShinseonGO is designed based on cold chain temperature control technology essential for maintaining proper temperatures from production to consumption. It aims to ensure the safe transport of temperature-sensitive food and pharmaceuticals.


Based on this MOU, Jin Corporation's smart logistics solutions and Shinseongo's core refrigeration and freezing storage technology will be combined to enable integrated control monitoring. Jin Corporation's solution allows real-time tracking of delivery trucks' locations and environmental data.


Additionally, Jin Columbus's win-win distribution platform 'FreshDeal' plans to operate a stable cold chain logistics network utilizing ShinseonGO. Moving forward, the three companies plan to continue their collaboration to lead innovation in logistics and distribution and provide enhanced services to customers.



Lee Seong-hoon, CEO of Shinseongo, stated, "Through this agreement, we will jointly promote the commercial expansion of ShinseonGO's hardware and software products, set concrete goals starting with the formation of a working team, and grow together as three companies."


This content was produced with the assistance of AI translation services.

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