Expanding Consumer Touchpoints
Brand Experience Opportunities

Kumho Petrochemical's building materials brand Hugreen announced on the 30th that it has significantly enhanced consumer convenience by renewing its official website.


This renewal includes product experience features, the addition of intuitive video content, a sophisticated design, and improvements to the user interface (UI) and user experience (UX) with consideration for readability.


The 'My Own Creation SYNC' service recommends products tailored to customers' lifestyles and provides self-estimates and construction consultations all at once.


Through CG video content, the main functions of the products can also be easily checked.



Kumho Petrochemical Hugreen Renewal Homepage Image [Image provided by Kumho Petrochemical]

Kumho Petrochemical Hugreen Renewal Homepage Image [Image provided by Kumho Petrochemical]

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Heo Kwon-wook, head of Kumho Petrochemical's Building Materials Division, said, "We renewed the official website to establish it as a communication channel with consumers," adding, "As we have added many consumer convenience features, we expect visitor satisfaction to increase significantly."


This content was produced with the assistance of AI translation services.

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