Dongwon F&B Launches Health Convenience Food Brand 'Wello'... Introducing Oatmeal for the First Time

Two Types of Wello Oatmeal Made with 100% Whole Oats
"Plan to Introduce Various Healthy Convenience Foods"

Dongwon F&B announced on the 30th that it will launch a healthy convenience food brand called ‘Wello’.

Wello is a compound word of ‘wellness’ and ‘hello,’ meaning it guides healthy eating habits that anyone can enjoy. Under the slogan “Delicious habits that make meal planning easy,” it plans to introduce various healthy convenience food products that offer the value of taste and convenience.

Wello makes its debut with home meal replacements (HMR) made from 100% whole oats. ‘Wello Oatmeal Sesame Chicken’ features tender chicken breast with added sesame seeds for a savory flavor, and includes chickpeas and lentils, providing 11g of protein per cup. ‘Wello Oatmeal Sweet Pumpkin’ contains no added sugar, allowing you to enjoy the natural sweetness of sweet pumpkin, and includes 6g of dietary fiber, making it ideal for diet management.

The two Wello oatmeal varieties can be eaten immediately after heating in the microwave for one minute without soaking or separate cooking, and come with a spoon included for convenient enjoyment anytime, anywhere. Prior to launch, Dongwon F&B received great consumer interest by selling out during the Wello Oatmeal live commerce event held on Kakao Shopping.

A Dongwon F&B representative said, “As the health & wellness trend continues, convenience food products using oats and konjac are gaining attention. We plan to introduce various new products through Wello that promote healthy eating habits.”

The prices of Wello Oatmeal Sesame Chicken and Wello Oatmeal Sweet Pumpkin are both 4,980 KRW and are available at major offline stores such as large supermarkets and grocery stores nationwide, as well as on major online malls.

This content was produced with the assistance of AI translation services.