Yeongju City Selects "Hongdoraji Jeonggwa" for 15th Yeongju Agriculture Award

Park Seunghee, CEO of Jayeonin Agricultural Corporation, Recognized as the Top Luxury Brand for Value Creation

Yeongju City, North Gyeongsang Province, has selected "Hongdoraji Jeonggwa" (Jayeon Ideun Agricultural Corporation, CEO Park Seunghee) as the winner in the premium product category of the 15th Yeongju Agriculture Awards.

The 15th Yeongju Agricultural Award (Premium) Hongdoraji Jeonggwa.

Since 2007, the Yeongju Agriculture Awards have selected a total of 52 individuals in the categories of Master, Premium Product, and Landmark, serving as exemplary cases for Yeongju agriculture. Starting last year, the selection for each category is now held every three years instead of annually, and the prize money has been increased from 10 million won to 20 million won to enhance the value and prestige of the award.

This year, the Yeongju Agriculture Awards reviewed four items recommended by the heads of towns, townships, districts, or department heads of the Agricultural Technology Center. Through document screening and on-site inspections, the final winner was determined at the review committee held on the 17th, based on preliminary investigations and on-site evaluation.

Park Seunghee, CEO who created the region's top agricultural premium product, Hongdoraji Jeonggwa, returned to farming in 2014, established Jayeon Ideun Agricultural Corporation, and registered the trademark "Dorajimi," a bellflower root specialty processing brand, contributing to the value-added creation of high-quality Yeongju bellflower root.

Inspired by Punggi Red Ginseng, Hongdoraji Jeonggwa was developed and has been officially designated as an "Official Product of the 2020 World Heritage Festival: Gyeongbuk" and received "Traditional Food Quality Certification," further enhancing the value of bellflower root products.

In addition, Park Seunghee has successfully developed and commercialized various bellflower root food recipes such as Hongdoraji Cheong and Yakdoraji Cheong, expanding the processed bellflower root market and achieving sales of 600 million won this year.

Park Seunghee stated, "I am honored and feel a great sense of responsibility to be selected as a premium product representing Yeongju agriculture," adding, "I will dedicate myself even more to developing products that promote the excellence of Yeongju bellflower root, which boasts the highest quality in the nation."

The city will present Park Seunghee with the certificate and commemorative plaque for the 15th Yeongju Agriculture Awards at the Farmers' Day ceremony to be held in November.

Park Seunghi, selected as the winner of the 15th Yeongju Agriculture Award.

This content was produced with the assistance of AI translation services.