Off-Season Theme Event 'Ready 4 Seasons' Held
Special Sale on 14 Padding Items... Up to 70% Discount
Lotte Outlet announced on the 17th that it will hold an off-season product discount event under the theme 'Ready 4 Seasons (Ready for Seasons)'.
The event, which will be held from the 19th to the 28th, has increased the number of participating brands by 10% compared to last year across all product categories including overseas fashion, outdoor, sports, and kids. Lotte Outlet introduced the off-season product discount event for the first time last year, and the sales growth rate during the event period reached 20%.
With the price of 'goose' down, a material recently used for padding, nearly doubling and a price increase for winter padding expected, Lotte Outlet emphasized that this event allows customers to prepare winter products reasonably in advance.
First, 14 types of padding from 10 brands will be offered at discounts of up to 70%. Representative products include ▲The North Face's 'Air Heat Down Jacket' (239,000 KRW) ▲Kolon Sport's 'Egg Light Down Jacket' (178,000 KRW) ▲National Geographic's 'Reversible Short Down' (120,000 KRW), among others.
Additionally, over 100 brands will offer up to an extra 30% discount on top of existing outlet prices. Representative brands include ▲The North Face ▲Patagonia ▲National Geographic ▲Levi's ▲Covernat. Luxury padding brands such as ▲Nobis ▲Patray ▲Duvetica will provide an additional 10% discount. Off-season special price products can also be found in the Naver online special exhibition during the event period.
In celebration of the summer vacation season, an outdoor gift event will also be held. Nepa will give a camping mat worth 30,000 KRW on a first-come, first-served basis to customers who purchase over 300,000 KRW. Columbia and National Geographic will provide travel kits and water jugs respectively on a first-come, first-served basis for purchases over 200,000 KRW. From the 19th to the 21st of this month, for some outdoor brands, customers who purchase over 200,000 KRW or 400,000 KRW using Lotte Card or Hyundai Card will receive Lotte mobile gift certificates worth 5% of the purchase amount.
Kim Hyun-young, head of marketing at Lotte Outlet, said, "As more customers travel abroad for vacations recently, the demand for 'seasonless' products that are not bound by seasons is increasing," adding, "The Ready 4 Seasons event is an off-season shopping event where customers can reasonably purchase products for all four seasons, so we expect a lot of interest from customers."
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