"Prize is an Amazing Paris Air Ticket"... GS25 Partners with Hana Bank for 'DaldalHana' Campaign

Hana Bank 'DaldalHana' Account Linked Campaign
Popup Store and Stamp Event for Collaborative Products
Collaboration with Different Industries... Expanding Customer Touchpoints

GS Retail's convenience store GS25 announced on the 8th that it will carry out the 'DaldalHana' campaign in collaboration with Hana Bank. The DaldalHana campaign is an event linked to the DaldalHana account launched by Hana Bank targeting office workers.

The DaldalHana collaboration products released by GS25 this time include ▲DaldalHana Apple Cherry Bar (1,500 KRW) ▲DaldalHana Macaron 3-pack (3,800 KRW) ▲DaldalHana Movie Theater Popcorn (1,700 KRW). The collaboration products were launched in categories associated with sweetness, such as ice cream, desserts, and snacks. The package design features the logo of the DaldalHana account along with Hana Bank’s Byuldori and Byeolsongi characters.

The model is posing while holding the 'Daldalhana Macaron' product, a collaboration between GS25 and Hana Bank.
[Photo by GS Retail]

At GS25’s flagship store 'Door to Seongsu' located in Seongsu-dong, a DaldalHana pop-up store will be held from the 4th to the 14th of this month. This pop-up store is linked with the 'Daldal Factory' operated by Hana Bank and offers programs such as collaboration product sales, photo zones, instant photo booth shooting, and keyring making.

On the ‘Uri Dongnae GS’ app, a stamp event will be held until the end of next month, where customers who purchase DaldalHana collaboration products can receive prizes. Prizes include airline tickets to Paris, LG StanbyME GO, and beach towels.

As fintech usage has become commonplace among the 20s and 30s generation recently, banks are expanding collaborations with convenience stores, a distribution channel frequently visited by this demographic, to increase affinity with them. Through this collaboration, Hana Bank expects to increase customer touchpoints by promoting the DaldalHana account at convenience stores frequently visited by office workers, while GS25 anticipates providing customers with a unique experience through new products and events.

Park Jun-hyung, head of GS Retail’s marketing team, said, "To provide customers seeking more interesting products and content with new consumption experiences, we are strengthening product and marketing collaborations with various partners from different industries beyond this collaboration with Hana Bank." He added, "As a leader in differentiated marketing that leads industry trends such as Netflix and Naver Webtoon, GS25 will continue to offer more innovative customer experiences by creating integrated marketing synergies encompassing collaborations with various industries, the Uri Dongnae GS app, and quick commerce services, including advanced O4O (Online for Offline) services."

This content was produced with the assistance of AI translation services.