Dong-A University Students Excel, Win Excellence Award at Korea University Student Advertising Competition

'DD' Team Wins Excellence Award in Busan-Gyeongnam Region, Advances to National Competition

Four Teams Win Honorable Mention, Three Teams Receive Challenger Award, Dong-A University Teams Show Outstanding Performance

Dong-A University (President Lee Haeu) announced that students from the Department of Media and Communication, among others, achieved multiple awards at the Busan-Gyeongnam regional competition of the "2024 Korea University Student Advertising Competition," hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Advertising Federation.

The "Korea University Student Advertising Competition (KOSAC)" is a representative industry-academia collaboration program, and Dong-A University supports its students by linking the competition with the "Advertising Planning Theory" course in the Department of Media and Communication.

At the recent Busan-Gyeongnam regional competition held at Kosin University, Dong-A University students won one Excellence Award, four Honorable Mentions, and three KOSAC Challenge Awards. In particular, the team that received the Excellence Award earned the right to advance to the national finals, which will be held in June at the Korea Advertising Culture Center in Jamsil, Seoul.

The "DD" team (Kim Mingi, Kim Minji, Yoo Jeongwon, Lee Hayoun, Hwang Sunghwi; advisor: Kwon Youngseong), composed of third-year students from the Department of Media and Communication, received the Excellence Award for their work addressing the issue of "droppers" (drug couriers) among drug crimes. Their project targeted the 1020 generation, who are adept at using digital applications and social media and may be tempted by high-paying part-time job offers, aiming to raise awareness about droppers and eradicate drug distribution.

The "Beginni" team (Son Gahoe, Park Jisoo, Kwon Youngeun from the Department of Media and Communication; Kim Euna from the Department of Korean Language and Literature; Kim Yoonju from the Department of History and Culture), the "Beuheupihing" team (Yeo Rayeon from the Department of Business Administration; Kwon Sohyun, Son Bohae, Park Suin from the Department of Media and Communication), the "Busanhaeng" team (Lee Jiwoo from the Department of Chinese Language; Kim Yumi from the Department of Tourism Management; Kim Yujin, Oh Yeeun from the Department of Media and Communication), and the team of Jung Yoona (Department of Media and Communication), Cha Yeonjae (Department of Management Information Systems), and Jung Jueun (Kyung Hee University, Department of Visual Design) received Honorable Mentions.

The "Dogeundogeun (Gambling Eradication)" team (Seong Yeonwoo, Kwon Jaeyeon, Noh Yunseo, Lee Dagam, Kim Juhyun from the Department of Media and Communication), the "Pacemaker" team (Lee Seungwoo, Kim Gaon, Seo Yesol, Lee Suyeon, Kim Hyewon from the Department of Media and Communication), and the "D:MZ (Drug MZ Zero)" team (Noh Jinsol, Ko Seoyeon, Jo Yeonsong, Jung Yoona from the Department of Media and Communication) received the Challenger Award.

The teams that received Honorable Mentions and Challenger Awards were also praised for proposing ideas to prevent social issues such as youth gambling, voice phishing, and blind spots in drug distribution.

Kim Mingi, a member of the "DD" team that advanced to the finals, said, "I believe we achieved good results because we differentiated our campaign to prevent the spread of drugs by focusing on the 'danger of droppers due to high-paying part-time job postings.' I am grateful to the team members who passionately contributed to planning, idea generation, and preparing the presentation slides despite overlapping exam and assignment periods. Having won the Excellence Award at the KOSAC regional competition and advancing to the national finals, we will take pride in our work and strive for great results at the national level as well."

The ‘DD’ team from Dong-A University, which won the Excellence Award at the 2024 Korea Student Advertising Competition (KOSAC) Busan·Gyeongnam regional contest and advanced to the national finals.

This content was produced with the assistance of AI translation services.