"Catch Thai Tourists"... Incheon City Holds Tourism Briefing and Sales Calls in Bangkok from 19th to 22nd
Incheon City is actively working to attract Thai tourists in celebration of the '2023?2024 Korea-Thailand Mutual Visit Year.'
From the 19th to the 22nd, the city will hold an Incheon tourism briefing and sales calls in Bangkok to secure demand from Thai tourists, a key market in Southeast Asia.
On the 20th, the city will strengthen friendly cooperation between the two cities by hosting a media interview and Incheon tourism briefing, inviting major local travel agencies and media outlets to introduce excellent Incheon tourism resources and conditions in sectors such as tourism, MICE, and medical services. Following this, on the 21st, a 'sales call' and business meeting will be held targeting leading travel agencies and related associations to focus all efforts on attracting individual and group tourists.
At this briefing, the city plans to collaborate with local travel agencies by developing specialized Incheon tourism products and signing four business agreements to jointly attract tourists. Through local media interviews and joint promotions, the goal is to spread the charm of Incheon tourism throughout Thailand.
Before COVID-19, in 2019, the number of mutual visitors between Korea and Thailand reached 2.46 million, making them important players in each other's tourism markets. In particular, Thailand is the center of the Southeast Asian Hallyu (Korean Wave) front, where various K-culture contents are loved.
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An official from Incheon City stated, "Korea and Thailand have been steadily exchanging in fields such as tourism, culture, economy, and trade, and both have abundant potential tourists, making them very important tourism markets for each other. We hope that through this briefing, the relationship between the two countries can develop further into a partnership that benefits the attraction of tourists and the tourism industry."
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