"Buy Bread, Get NFT"... CU Collaborates with Woori Bank

Utilizing the 'Wibee Friends' Character

Convenience store CU announced on the 16th that it has launched three new types of bread featuring Woori Bank's character 'Wibee Friends' and will present buyers with non-fungible tokens (NFTs).

Woori Bank's Wibee Friends consists of six characters under the concept of 'friends who bring luck by our side.' CU released three types of bread in the Bakehouse 405 series: coffee bun, cheese bun, and matcha bun, applying the Wibee Friends characters to the packaging design and including Wibee Friends character detachable stickers called Ttibu Ttibu Seal.

In particular, a QR code that allows customers to receive Wibee Friends NFTs is included on the bread packaging. By scanning the QR code, customers can access the event page on the Woori WON app and enter the random number on the back of the Ttibu Ttibu Seal.

CU plans to increase product attention by incorporating the cheerful concept of Wibee Friends into the differentiated Bakehouse 405 bread series and expand a unique customer experience by offering NFTs, a digital content rarely found in convenience stores.

CU also prepared prizes, such as giving away Stand By Me to 10 people through a draw when they collect all six types of Wibee Friends NFTs.

Park Jong-sung, head of marketing at BGF Retail, said, "This collaboration was planned to reflect the popularization of digital content and provide a differentiated shopping experience," adding, "CU will continue to work with various companies beyond industries to offer customers special fun and benefits."

This content was produced with the assistance of AI translation services.