Samsung Electronics Installs Giant LED Signage at Shinsegae Department Store Main Branch

Size of 3 Basketball Courts
Set to Transform into Korea's Version of Times Square

Samsung Electronics announced on the 13th that it will supply a giant LED signage to be installed on the exterior wall of the Shinsegae Department Store Main Branch.

The LED signage wrapping the entire exterior wall of the Shinsegae Department Store Main Branch measures 71.8m in width and 17.9m in height (an area of 1285㎡), equivalent to the size of three basketball courts.

The Shinsegae Department Store Main Branch is located in the 'Myeongdong Tourist Special Zone,' which was designated as the second phase of the Outdoor Advertising Free Display Zone announced at the end of last year. Through the LED signage project on the exterior wall of the Shinsegae Department Store Main Branch, the Myeongdong Tourist Special Zone is expected to transform into the 'Korean version of Times Square.' Being selected as an Outdoor Advertising Free Display Zone relaxes regulations on the shape, size, and color of advertisements, allowing for freer installations.

Following the supply of the largest high-definition LED signage in Korea on the exterior wall of COEX SM Town, which is part of the first phase Outdoor Advertising Free Display Zone, Samsung Electronics has once again proven its technological prowess and quality stability by securing the contract for the Shinsegae Department Store Main Branch LED signage.

Expected appearance of Samsung Electronics' ultra-large LED signage installed on the exterior wall of Shinsegae Department Store Main Branch.
[Photo by Samsung Electronics]

Meeting various industrial standards such as UL 48 and UL 746C, and obtaining waterproof and dustproof certification with an IP66 rating, the signage ensures safety even in snowy or rainy conditions and boasts strong durability against dust and foreign substances. This product features a refresh rate of 7680Hz, minimizing flicker and Moire effects when visitors capture photos or videos of the signage. Additionally, it supports HDR10+, allowing viewers to enjoy content with more vivid and clear image quality.

Samsung Electronics plans to complete the installation of the giant LED signage by September this year and begin operation in early November.

Through the LED signage, visitors will be able to enjoy not only department store theme videos and brand advertisements but also the dazzling and fantastic media facade that Shinsegae Department Store Main Branch has showcased every Christmas season, in a more vivid manner.

A Samsung Electronics official stated, "This contract is significant as it allows us to demonstrate the high-level technology of Samsung LED signage in Myeongdong, the center of tourism and culture in Seoul. We expect that Samsung Electronics' LED signage, equipped with the best technology, will provide enjoyable experiences and spread a positive image to visitors from both home and abroad."

This content was produced with the assistance of AI translation services.