LS Chairman Koo Ja-eun Joins 'Love's Lunch Truck' Volunteer Effort... Donates 50 Million Won

Former Chairman's Proposal Selected as LS Love Story No. 1

Gu Ja-eun, Chairman of LS Group, participated in the new social contribution program 'LS Love Story' launched by LS this year.

Koo Ja-eun, Chairman of LS Group (center), is participating in the 'Love Meal Truck' volunteer activity for elderly living alone on the 5th in Hyochang-dong, Seoul.
[Photo by LS]

On the 5th, LS Group announced that Chairman Gu joined the volunteer activity providing free meals to elderly living alone, operated by the nonprofit organization Sarangui Bapcha, which was selected as the first recipient of 'LS Love Story.' LS Love Story is a social contribution program created by LS this year, directly proposed and led by Chairman Gu.

On that day, Chairman Gu, along with Vice Chairman Myung Noh-hyun, President Ahn Won-hyung, Kim Ok-ran, Chairperson of Sarangui Bapcha, and about 50 volunteers, provided abalone samgyetang (ginseng chicken soup) for lunch to approximately 350 elderly living alone in Hyochang-dong.

After the volunteer work, Chairman Gu shared a meal with the volunteers and said, "The efforts of Sarangui Bapcha volunteers who consistently practice sharing for neighbors in need will serve as a model for our society," adding, "I hope that through LS Love Story, the dedication of hidden heroes and love for neighbors will widely spread throughout our society."

On the 5th, Koo Ja-eun, Chairman of LS Group (right), is taking a commemorative photo after delivering a donation to Kim Ok-ran, Chairperson of Sarangui Bapcha.
[Photo by LS]

LS Group selected Sarangui Bapcha, which has been providing free meals to marginalized groups nationwide for 25 years, as the first recipient of LS Love Story. LS Group decided to donate 50 million KRW to Sarangui Bapcha.

LS Group plans to continue selecting citizens or organizations practicing neighborly love and take the lead in spreading a culture of sharing.

Since its founding, LS Group has been engaged in social contribution activities based on the philosophy of being a "reliable partner supporting the dreams of future generations," including the LS Dream Center, LS University Student Overseas Volunteer Group, and LS Dream Science Class. The company has also consistently made donations.

Last November, on the occasion of the 20th anniversary of its founding, Chairman Gu supported treatment costs for 20 children with rare diseases in the local community instead of holding a separate event.

This content was produced with the assistance of AI translation services.