Nongshim's 'Jjapagetti The Black' Sells 7 Million Packs in Just One Month After Launch
The Fastest Launch Speed Among New Ramen Products This Year
Nongshim announced on the 5th that its new product 'Jjapagetti The Black,' launched to commemorate the 40th anniversary of Jjapagetti, has sold 7 million packs in just over a month since its release. This is the fastest sales pace among approximately 30 new domestic ramen products released up to May this year.
The secret to the popularity of Jjapagetti The Black is attributed to the chewy and elastic texture of Nongshim's thickest dried noodles, combined with the rich flavor that captures the taste of freshly stir-fried ganjjajang sauce. Additionally, compared to the existing Olive Jjapagetti, it is a low-calorie, high-calcium product containing 37% of the daily recommended calcium intake per pack, expanding its consumer base not only among Jjapagetti enthusiasts but also among nutrition-conscious consumers.
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A Nongshim representative stated, "Consumers are showing great love for the new changes in Jjapagetti introduced on its 40th anniversary," adding, "We plan to widely promote the appeal of Jjapagetti The Black, which features chewier noodles and richer flavor, through various marketing activities going forward."
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