[Today's New Arrival] Extreme Spicy Flavor, Convenience Store 'Crazy Bulmandu' and More

Lotte Wellfood launches chewy roll-shaped product
Seven Eleven collaborates with Australian winery 'Mollydooker'
SPC Dunkin celebrates 30th anniversary with special product
Ottogi launches Mala ramen brand, etc.

Introducing new products launched on the 3rd in the distribution industry. Lotte Wellfood has released a new roll-type version of the spicy 'Crazy Bulmandu' with a chewy texture for convenience stores. Seven Eleven has introduced two new wines in collaboration with the Australian world-class winery 'Mollydooker.' Dunkin', operated by BR Korea under SPC Group, has prepared commemorative products to celebrate the 30th anniversary of the brand's introduction in Korea. Additionally, you can find Ottogi's newly launched mala ramen brand 'Mashulren' cup noodles, Haitai Confectionery's Oyes Patriotism Edition, and Woongjin Foods' sparkling water brand 'The Victoria' new product.

Lotte Wellfood Launches Chewy Convenience Store Roll-Type 'Crazy Bulmandu'

Lotte Wellfood launches convenience store exclusive 'Crazy Bulmandu'
[Photo by Lotte Wellfood]

Lotte Wellfood announced that it will introduce a roll-type Bulmandu with a chewy texture added to the extremely spicy 'Crazy Bulmandu' at convenience stores. Known as Hell Bulmandu, Crazy Bulmandu targets the 10-20 age group with its distinctive spiciness that intensifies from the first bite to the aftertaste. The spiciness is derived from chili peppers from the Sichuan region, famous for spicy cuisine, and enhanced with a special sauce with a Scoville heat unit of 23,000. The chewy texture of the dumpling skin made with potato starch complements the spiciness, making it suitable as a late-night snack or an accompaniment to drinks, the company explained.

Seven Eleven Introduces Two New Wines from Australian World-Class Winery 'Mollydooker'

New wine released through collaboration between 7-Eleven and Australia's leading winery Mollydooker
[Photo by 7-Eleven]

Seven Eleven announced that it will be the first in the industry to launch new wines in collaboration with 'Mollydooker,' a representative Australian winery. The name Mollydooker is inspired by the fact that both founders, the Marquis couple, are left-handed, and it means 'left-handed' in Australian slang. The newly released products are two types: 'Mollydooker Scooter' and 'Mollydooker Enchanted Path.' Mollydooker Scooter is made from 100% Merlot, a variety rarely seen in Australian wines. It features jam-like rich fruit flavors and tannins that leave a long finish. Mollydooker Enchanted Path is a product expressing gratitude to those who helped the Marquis couple run the winery. It harmonizes complex flavor elements such as blackberry fruit taste, smooth vanilla, and intense tannins. Seven Eleven plans to showcase about 70 types of wines, including these two new wines as well as 10 wines symbolizing the Australian continent such as Edo Mollydooker and Shiraz, in this month's wine promotion.

SPC Dunkin' Launches 30th Anniversary Commemorative Products in Korea

SPC Dunkin, Rice Glazed Donut
Photo by SPC

Dunkin', operated by BR Korea under SPC Group, announced the release of new products featuring proprietary technology to celebrate the 30th anniversary of the brand's introduction in Korea. The 30th anniversary commemorative products include three types: 'Rice Glazed,' 'Injeolmi Frosted,' and '30th Happy Birthday' donuts. Rice Glazed and Injeolmi Frosted use Korean rice as an ingredient to mark the introduction in Korea. They utilize 'Sangmijong,' a fermented starter made with SPC Group's patented native yeast (SPC-SNU 70-1) and lactic acid bacteria (SPC-SNU 70-2~4) developed through independent R&D, enhancing the soft flavor. The '30th Happy Birthday' donut adds sweet and bright pink chocolate coating and colorful sprinkles to Dunkin's steady seller 'Old Fashioned,' symbolizing a birthday cake. To commemorate Dunkin's 30th anniversary, an AI-based 'Dunkin AI SONG Contest' will be held until the 21st. This participatory event allows consumers to compose brand songs by integrating AI. The AI composition system, developed in collaboration with AI music creation company Poja Labs, lets users select their preferred genre and vocals on the Dunkin 30th anniversary micro page and input lyrics themed on memories with Dunkin. The AI then automatically generates the audio track. Participants can join by setting an album title after creating the audio.

Ottogi Launches Mala Ramen Brand ‘Mashulren’

Ottogi Mashulling Brand Logo
Photo by Ottogi

Ottogi announced the launch of the mala ramen brand 'Mashulren' and the release of mala tangmyeon cup noodles. Mashulren is a new brand representing mala flavor following Ottogi's jajang ramen brand 'Jjashulren.' Two new cup noodle products, Mala Tangmyeon and Mala Xiangguo, will be released. The Mashulren Mala Tangmyeon, launching first on the 14th, features a numbing level 2 spiciness mala soup. It includes fuzhou and dried tofu pieces to faithfully reproduce the taste of specialty restaurants. Scanning the QR code on the product package allows easy access to recipe variations. The company emphasized that adjusting the amount of the separately provided oily soup or adding various ingredients according to preference can make it even more delicious.

Haitai Oyes Releases Patriotism 'Patriotism Edition'

Haitai Oh Yes, Patriotic Edition Honoring National Defense and Veterans [Photo by Haitai Confectionery]

Haitai Confectionery announced the release of the 'Oyes Patriotism Edition' featuring packaging with soldiers in uniform. This special edition was created in partnership with the Seoul Regional Veterans Office to express gratitude to those who have dedicated themselves to the country. Only 200,000 boxes will be released during June. The special edition packaging with soldiers in uniform is filled with the Taegeuk pattern symbolizing Korea within the Oyes lettering. Below it is this year’s Patriotism Month slogan, 'Living patriotism in everyday life, patriotism for all.' Haitai Confectionery plans to donate part of the proceeds from product sales to social contribution activities for veterans' families.

Woongjin Foods Launches 'The Victoria Apple Mango'

Woongjin Foods, The Victoria Apple Mango
[Photo by Woongjin Foods]

Woongjin Foods announced the launch of a new flavor, Apple Mango, for its sparkling water brand 'The Victoria.' The new product combines the fragrant and sweet apple mango scent, perfect for summer, with the refreshing carbonation. To celebrate the launch of The Victoria Apple Mango, Woongjin Foods offers discount benefits on its Naver brand store until the 9th. With coupon application, customers can purchase The Victoria Apple Mango at up to 30% off. From 7 PM to 8 PM on the 3rd, it will also be available at up to 42% off through a Naver Shopping live broadcast.

This content was produced with the assistance of AI translation services.