'Korea-UAE Digital Highway'
Entry Strategy and Success Cases Sharing

Global accelerator SparkLabs will hold a forum on the 26th of next month for startups wishing to enter the United Arab Emirates (UAE) market.


SparkLabs announced on the 31st that it will host the 'Korea-UAE Digital Highway,' a UAE entry strategy forum for domestic startups. The forum will feature speakers including Lee Han-ju, co-CEO of SparkLabs, representatives from the UAE startup ecosystem, and Lee Woong-hee, CEO of H2O Hospitality, who will share local information and success stories of entering the Middle Eastern market.


SparkLabs to Support Korean Startups Entering UAE... Strategic Forum to be Held in June View original image

In addition, introductions will be made to institutions interested in the local expansion and investment of domestic startups. These include e& Group's corporate venture capital (CVC) 'e& Capital,' a telecommunications operator in the UAE, and 'Hub71,' a startup support organization under the Abu Dhabi government.


Previously, co-CEO Lee Han-ju established a base in Abu Dhabi through cooperation with local government agencies and secured investments worth 140 billion KRW during the Middle East expansion of Bespin Global, a multi-cloud operation management company he founded. Based on this, SparkLabs is building a startup network in the Middle Eastern market by supporting the entry of portfolio companies such as H2O Hospitality and Nthing, using the UAE as a foothold.


Notably, Ahmad Ali Alwan, CEO of Hub71, visited Korea as part of the official delegation accompanying UAE President Mohammed bin Zayed Al Nahyan and personally visited the SparkLabs office in Gangnam-gu, Seoul. He held discussions with co-CEO Lee Han-ju on practical collaboration plans to support Korean startups' entry into the local market.


Lee said, "The successful establishment of Bespin Global in the UAE market has led to the founding of SparkLabs Abu Dhabi, and we are currently collaborating with various local partners. Starting with this forum, we will provide diverse support to connect the Korean startup ecosystem with the Middle Eastern market."



The forum is free and open to anyone interested in entering the UAE market. It will be held at MARU180 in Gangnam-gu, Seoul, and participation details will be announced on the SparkLabs website.


This content was produced with the assistance of AI translation services.

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