LG Electronics Holds 'LG HVAC Leaders Summit'... Targeting Key B2B Customers

Top-Tier B2B Consultants from 5 Countries Attend

LG Electronics invited HVAC consultants from five Asian countries to Korea to hold the '2024 LG HVAC Leaders Summit: LG Alumni Event,' strengthening business cooperation with key B2B customers in the Asian region.

LG Electronics announced on the 30th that 46 top-tier HVAC consultants from Vietnam, Indonesia, Thailand, the Philippines, and Singapore attended the four-day event starting on the 28th. These consultants are key B2B customers responsible for designing optimized HVAC systems considering building size, purpose, maintenance, and energy efficiency when constructing large buildings such as office and lodging facilities and shopping malls.

LG Electronics invited HVAC consultants from five Asian countries to Korea to hold the '2024 LG HVAC Leaders Summit' and strengthen business cooperation with key B2B customers in the Asian region. The photo shows the consultants visiting LG Science Park in Magok on the 29th, where they were introduced to LG Electronics' building energy management solution (BEACON). Photo by LG Electronics

This is the first time LG Electronics has invited global HVAC consultants to showcase its technological capabilities and present industry trends. The consultants held seminars on topics such as energy-saving optimized HVAC solutions and visited the Magok LG Science Park and Hanam Starfield, where LG Electronics HVAC products are installed.

Through this event, LG Electronics plans to strengthen its network with Asia’s top-tier consultants and solidify its HVAC market leadership by showcasing high-efficiency residential and commercial HVAC solutions applicable to various spaces.

Asia is a key strategic market for LG Electronics’ HVAC business, expected to experience high growth due to the expansion of commercial building construction and government policies promoting high energy efficiency. LG Electronics estimates the Asian market size at approximately $4.7 billion (about 6.405 trillion KRW) as of this year.

Jae-sung Lee, Vice President and Head of the Air Solution Business Division at LG Electronics H&A Business Headquarters, said, "We will closely collaborate with professional consultants who support everything from HVAC product installation to maintenance planning to expand LG Electronics’ influence in the Asian HVAC market."

Meanwhile, Ju-wan Cho, CEO of LG Electronics, announced last year that the company aims to more than double sales in the home and commercial HVAC business, a key pillar of its B2B operations, by 2030 and leap forward as a global top-tier comprehensive air conditioning company.

This content was produced with the assistance of AI translation services.