Hong Jin-young Unveils New Products from Beauty Brand 'Chic Blanco' at COEX Cosmo Beauty Expo

Singer and beauty brand CEO Hong Jin-young announced on the 30th that she unveiled a new product at the ‘2024 Cosmo Beauty Expo’ held at COEX in Samseong-dong, Gangnam-gu, Seoul.

The beauty brand ‘Chic Blanco,’ launched last year, sold out during its first broadcast on Lotte Home Shopping and has been gaining recognition in the Japanese and Southeast Asian markets.

Chic Blanco is a cosmetic brand created to nurture the skin’s natural health and beauty based on real skin experiences. It has established itself as a gentle cosmetic line for healthy and sensitive skin through eco-friendly natural ingredients and vegan formula prescriptions.

The newly launched Chic Blanco Plum Whitening line consists of functional basic products containing the whitening and anti-aging effects of plums, including mist, cream, and sunscreen. It focuses on allowing women in their 30s and 40s to lightly care for concerns such as freckles, blemishes, and elasticity without going through multiple steps.

On the opening day, the 29th, magician Lee Hoon and Hong Jin-young captivated visitors with beauty magic at the Chic Blanco booth.

Using plums, the main ingredient of the new product lineup, they performed a magic trick where the water turned clear, emphasizing the concept of clean skin regeneration. Following a pigeon magic trick using cosmetic cases, they also showcased a skin transformation image magic where spraying serum mist on a traditional mask changed its color three times, drawing attention.

Reminding attendees of the rising status of K-beauty in the global market, the audience and buyers applauded the performance by the celebrity Taekwondo demonstration team K-Tigers, collaborating with Korea’s traditional martial art, Taekwondo.

Along with planning and developing the newly launched products, Hong Jin-young actively participated as a CEO in strengthening product quality and brand promotion by personally designing the event, including the beauty magic and K-Tigers’ Taekwondo demonstration showcased that day.

Hong Jin-young said, “I am very pleased to introduce the Plum Whitening line using plums, a somewhat unfamiliar ingredient in beauty products. Chic Blanco has strived to create healthy cosmetics using natural ingredients and vegan formulas for the skin’s natural health and beauty. I hope many people will try the products themselves and give honest feedback.”

Meanwhile, at this Cosmo Beauty Expo, Chic Blanco not only announced the new product but also introduced the existing Magic Violet line, offering puffs and various events to visitors at the booth. Additionally, Hong Jin-young plans to demonstrate products and consult with buyers from various countries directly at the booth during the expo.

This content was produced with the assistance of AI translation services.