Dongbanwi Delivers Starbucks 'Summer Season Win-Win Beverage' to Small Business Cafes Nationwide
The Fifth Win-Win Beverage 'Yuja Jadu Ade'
Available from the 29th at 150 Small Business Cafes
The Win-Win Growth Committee announced on the 28th that it held a delivery ceremony for the 2024 summer season win-win beverage, 'Yuja Jadu Ade,' in collaboration with Starbucks Korea and the National Cafe Owners Cooperative.
The win-win beverage program is a win-win cooperation model in which the Starbucks beverage development team independently develops new seasonal drinks and supplies them free of charge to small business cafes. This is the fifth time for this program. It was prepared as part of the win-win agreement signed between the Win-Win Growth Committee, Starbucks, and the Cafe Cooperative.
This summer season's win-win beverage was decided as 'Yuja Jadu Ade.' It was developed to allow customers to enjoy the texture of yuja and jadu fruit along with the flavor and refreshing sensation of carbonated water. It can only be tasted through 150 small business cafes nationwide selected through an open recruitment process.
The beverage will be available for sale at the selected small business cafes starting from the 29th. Starbucks will supply 440 servings of the win-win beverage per cafe, and the Win-Win Growth Committee will provide promotional materials such as banners and posters.
The names and locations of the small business cafes selling the win-win beverage will be posted on the Win-Win Growth Committee's KakaoTalk channel and Starbucks' official website. They can also be checked via the QR code attached to the notice boards in Starbucks stores.
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Park Chi-hyung, Director of Operations at the Win-Win Growth Committee, said, "We hope that the delivery of Starbucks' win-win beverage will be a great help to small business cafes struggling with rising prices and intensified competition."
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