Pohang, a Leading Foodtech City, Participates in K-Wellness Food & Tourism Fair

Pohang Food Tech and Premium Food Manufacturing: Expanding Market Opportunities for Processed Foods

Pohang City participated in the 'K-Wellness Food & Tourism Fair' hosted by the Korea Wellness Industry Association on the 23rd and 24th, promoting Pohang's food tech and high-quality processed food products.

On the 24th, Pohang City promoted its food tech project through the Rock Chef Farm Party at the K-Wellness Food & Tourism Fair.

The Pohang City promotional booth consisted of three sections in total. Over the two days, alternative meat (food tech) and products such as Gwamegi-flavored soy sauce were promoted and sold through live commerce broadcasts. On the 24th, the city further promoted its food tech projects through a Rock Chef Farm Party event.

In addition, export consultations were held between local companies and excellent domestic and international buyers recommended by the Ministry of SMEs and Startups, providing an opportunity to expand the market for Pohang's food tech and high-quality processed food products.

'K-Wellness City' status is awarded in six categories through expert evaluation based on criteria such as commitment to fostering the wellness industry and community participation. Notably, Pohang was the first city to be selected as a K-Wellness City in the food tech category in 2022.

Kim Misuk, head of the Food Industry Division, stated, "It is meaningful that through participation in the K-Wellness Food & Tourism Fair, we were able to promote Pohang's excellent processed food products and food tech. As Pohang has been designated a K-Wellness City in the food tech field, we will focus on nurturing the restaurant industry based on Pohang's future new industry, food tech."

This content was produced with the assistance of AI translation services.