LG Innotek Selected as 'Best Korea Brand 2024'

Recognized Brand Value Achieves First Entry

LG Innotek announced on the 23rd that it has been selected for the 'Best Korea Brand 2024,' organized by the branding consulting group Interbrand. This is the first time the company has entered the Best Korea Brand list.

Interbrand, established in 1974, is the world's largest brand consulting group and has been announcing the Best Korea Brand annually since 2013, selecting the top 50 companies with the highest brand value in Korea. The selection is characterized by a comprehensive analysis of corporate financial factors, market dominance, and influence.

The brand value of the company evaluated by Interbrand is 405.6 billion KRW. LG Innotek received high scores across all areas, including finance, market influence, and growth potential. The company stated, "We have proven our status as a global materials and components company representing Korea."

LG Innotek led by its core product, mobile camera modules, raised its annual sales to 20.6 trillion KRW last year. The company is expanding its optical solutions business competitiveness to automotive parts and semiconductor substrate businesses, building a business structure for sustainable growth. It is accelerating future preparation through new business discovery by extending core technologies such as optical design to autonomous driving and humanoid robots.

Recently, LG Innotek has been conducting brand value enhancement activities beyond the limitations of a B2B (business-to-business) company. Since last year, it has been operating an open booth at CES, the world's largest electronics exhibition held in the United States. It is also engaging in communication activities through various online channels such as YouTube and LinkedIn.

Moon Hyuk-soo, CEO of LG Innotek, said, "LG Innotek is a global technology innovation company that makes customers number one globally through overwhelming technology and differentiated products," adding, "We will continue multifaceted efforts to enhance brand value."

This content was produced with the assistance of AI translation services.