5.05 Million Visitors to Seokchon Lake This Spring... Half of Seoul's Population

In April, 2.6 Million Visitors Came to Seokchon Lake Over 19 Blooming Days Including the ‘Hosub Cherry Blossom Festival’
2.45 Million Visited Seokchon Lake in May to See ‘Lapras & Pikachu’
5.05 Million Visitors to Seokchon Lake, Half of Seoul’s Population... Nearby Commercial Area Visitors Increased by 30-45%
Songpa-gu Establishes Itself as a Cultural, Art, and Tourism ‘Hot Place’ Representing Seoul, Centered on the MZ Generation

Lake Cherry Blossom Festival Spring Visitors

This spring, Songpa-gu (District Mayor Seo Gang-seok) attracted 5.05 million visitors to Seokchon Lake to enjoy various cultural events prepared by the district.

This number exceeds half of Seoul's population of approximately 9.38 million, demonstrating that Songpa has established itself as a central hub for culture, arts, and tourism in Seoul, the district stated.

First, 2.6 million spring visitors came to Seokchon Lake to see the cherry blossoms this year. This figure was recorded over 19 days from March 27, when the 'Lake Cherry Blossom Festival' began, until the full bloom period on April 14. The data was analyzed by combining SK Telecom big data and the district’s own statistics.

In particular, a focused big data analysis from March 27, when the festival started, to April 6, when the Cherry Blossom Ending Concert was held, showed that the MZ generation had the highest number of visits. People in their 20s accounted for 507,246 visitors, followed by those in their 30s with 343,560, and teenagers with 202,922.

This represents 62% of all visitors during that period, indicating that Seokchon Lake has become a popular spring flower outing spot among young people.

It was also notable that visitors came to Songpa-gu from all 17 provinces nationwide. Visitors came not only from Seoul but also from distant regions such as Jeollanam-do and Jeju Special Self-Governing Province.

Regarding the national interest in Seokchon Lake during this year’s cherry blossom season, the district analyzed that the continued provision of various attractions such as nighttime landscape lighting, photo zones, and busking after the five-day festival had a significant impact.

These efforts by the district also positively influenced the local economy. On April 5 and 6, when the cherry blossoms were in full bloom and coincided with the weekend, visitors to nearby Bangi Matgol, Songridan-gil, and Hosudangil increased by an average of 30-45% compared to the festival weekend. A restaurant owner in Bangi Matgol, Mr. A, reported, “Sales increased by 40-50% compared to usual.”

Seokchon Lake Lapras

As of May, the district is attracting visitors with the ‘Lapras & Pikachu’ exhibition prepared in collaboration with Lotte Group. According to Lotte Group, an estimated 2.45 million people had visited the exhibition by the 16th.

This exhibition is a unique event where visitors can meet a 16-meter large Pok?mon character floating on Seokchon Lake as part of the ‘Pok?mon Town 2024 with Lotte’ project. It started on the 27th of last month and will continue until the 19th of this month.

Seo Gang-seok, Mayor of Songpa-gu, said, “This spring, more than half of Seoul’s population visited Songpa-gu to enjoy fun, happiness, and romance. We will continue to prepare various cultural and artistic events each season so that more people can enjoy the charm of Songpa and help revitalize the local economy.”

This content was produced with the assistance of AI translation services.