May Donghaeng Festival, 560 Billion KRW in Sales Achieved in 12 Days

3.581 Billion KRW in Direct and Indirect Sales Online and Offline
2.02 Billion KRW in Local Love Gift Certificates Linked to Donghaeng Festival

The first Donghaeng Festival sales of this year reached 560 billion KRW in just 12 days.

Minister Oh Young-joo of the Ministry of SMEs and Startups (center) and Park Hyung-joon, Mayor of Busan (left), are listening to explanations from merchants while touring the sales event at the "Happy Shopping for a Worthwhile Life, 2024 Together Festival" held on the 1st at Gumnam-ro Square in Haeundae, Busan.
[Photo by Yonhap News]

The Ministry of SMEs and Startups announced on the 16th that the Donghaeng Festival recorded total sales of 560.1 billion KRW through online and offline channels from the 1st to the 12th.

Sales through online channels such as TV home shopping, O2O (online-to-offline) platforms, policy stores, and other online and offline sales amounted to 221.4 billion KRW, and direct and indirect sales including Onnuri gift certificates reached 136.7 billion KRW, totaling 358.1 billion KRW. During the same period, local love gift certificates linked to the Donghaeng Festival sold 202 billion KRW.

A flour-free fish cake soup product achieved sales of 117 million KRW in a short time through a special live commerce celebrity broadcast on TMON. The domestically produced semi-dried squid pidegi, a product from companies participating in the May Donghaeng Festival, recorded total sales of 111 million KRW from the 1st to the 8th through the Donghaeng Festival special exhibition. Handmade syrup products made primarily from fructooligosaccharides and fruits also saw sales grow by more than 200% compared to the same period last year through on-site sales at the Sodam Market held during the Donghaeng Festival and exposure in online special exhibitions.

Lee Dae-geon, Director of the Small Business Policy Division at the Ministry of SMEs and Startups, said, “This Donghaeng Festival was prepared to encourage wise consumption among the public,” adding, “We will do our best until the end to further expand the sales channels for excellent small and medium enterprises and small business products through the Donghaeng Festival.”

This content was produced with the assistance of AI translation services.