Lotte Outlet Uiwang Branch Transforms 'Banryeodangil' with 'Kikni'
Lotte Outlet announced on the 16th that it will hold an exhibition-type popup event themed 'Pets' with illustrator 'Kikni' at Lotte Premium Outlet Uiwang Branch until the 9th of next month.
This event is the first of Lotte Outlet's newly launched 'Pet Friendly Project' in response to the era of 13 million pet owners. Lotte Outlet collaborated with illustrator 'Kikni' to transform the Uiwang branch area into a space of empathy that both pet owners and non-pet owners can relate to. 'Kikni' is a popular artist active on SNS with works such as 'I Draw Anything' and 'Naming Content.'
The exhibition expresses memories with pets through Kikni's unique wit and humor, organized into three sections: 'Meeting' - 'Parting' - 'After Parting.' The exhibition route extends from the first-floor central plaza to Glassville, with all exhibition spaces designed as photo zones and communication spaces that evoke empathy from visitors.
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Various attractions including experiential content, events, and Kikni collectible goods are also prepared. First, visitors who tour all three exhibition halls can participate in a 'Stamp Tour' and receive Kikni illustration cards. During the event period, every Saturday, customers who purchase over 100,000 KRW will be given a 'Pet Customizing Name Tag (7,000 KRW)' on a first-come, first-served basis. Customers who upload photos enjoying the popup site on SNS with the required hashtags will receive one photo kiosk print voucher, and after the event ends, a lottery will be held among those who uploaded photos to award a 10,000 KRW Lotte mobile gift certificate. Additionally, among customers who leave reviews after participating in the 'Banryeodan-gil' exhibition, a lottery will be held to offer a chance to receive a 'Pet Caricature' personally drawn by 'Kikni.'
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