Breathing Life into the 'Hip' Jangchungdan-gil... Jung-gu Hosts 'Historical Jangchungdan-gil Play Ground' Event

Jung-gu, Seoul will hold the 'Historical Jangchungdan-gil Play Ground' event where visitors can enjoy a colorful nostalgic playground in the city from 11 a.m. to 7 p.m. on the 23rd and 24th near Dongdaemun Station, at Namsaoyeong Square and the Jangchungdan-gil area.

The Jangchungdan-gil Local Brand Project Group has prepared fun activities for all generations to enjoy together in the Jangchungdan commercial district, which has recently become popular as the ‘Hipchungdong’ area.

First, an ‘Osaekbitkkal Picnic’ (Five-colored Picnic) will take place around Namsaoyeong Square. Visitors can relax on bean bags placed on the lawn in the picnic zone, enjoy photo spots with lighting sculptures, and play with cellophane play sculptures, creating a vibrant spring picnic atmosphere.

A ‘Nostalgic Playground’ will also be set up featuring traditional games such as ttakji-chigi (paper tile flipping), gonggi-nori (Korean jacks), shoe basket tossing, and color card flipping. Participants who join the games and collect stamps can receive Namsaoyeong gift certificates or character goods provided by the merchants' association.

There will also be special one-day drawing and crafting workshops. On the 23rd, ‘Film Camera Photo Shoot’ and ‘Flower Bouquet Making’ will be held, and on the 24th, ‘Whale Sun Catcher Making’ and ‘Urban Sketching’ sessions will take place.

Applications can be made by accessing the QR code on the event notice until 1 p.m. on the 16th.

A lively flea market featuring residents, small business owners, and young merchants as sellers will add to the festival’s excitement.

Visitors who visit booths such as the ‘Nostalgic Sticker Photo Booth’ to certify their participation and collect stamps, or post photos of Jangchungdan-gil on Instagram, will receive gift certificates.

Jangchungdan-gil is a place that embraces both the past and present of the city, from Seoul’s most traditional bakeries to ‘hip’ cafes. It is rich in historic and cultural resources such as Namsan, Jangchungdan Park, Namsaoyeong Square, Jangchung Gymnasium, and Dasan Fortress Trail. Since being selected in the 2022 Seoul Local Brand Commercial District Development Project competition, experts, merchants, and local residents have been working together to highlight and brand the unique charms of the area. To strengthen commercial district promotion and increase visitor inflow, seasonal events tailored to each season have been held monthly for three years now.

This content was produced with the assistance of AI translation services.