Why Did 'Joayong' and 'Pengsoo' Make a Surprise Appearance at Yongin Singal Intersection?

Promotional Video for Urban Regeneration Project through Street Festival
Released on 'Joayang TV' and 'Giant Peng TV' on the 15th

'Joayang,' the character of Yongin City in Gyeonggi Province, and EBS character 'Pengsoo' have teamed up to promote the urban regeneration project.

Yongin City announced on the 14th that it will release a promotional video for the urban regeneration project around Singal Intersection featuring 'Joayang' and 'Pengsoo' on the YouTube channels 'JoayangTV' and 'Giant PengTV' on the 15th.

Yongin City's character 'Joayang (left)' and EBS's 'Pengsoo'. A video featuring the two characters together to promote the Yongin Singal Intersection Urban Regeneration Project will be released on the 15th.
[Photo by Yongin City]

The city explained that it planned the promotional video using characters to help citizens easily and familiarly understand the urban regeneration project taking place around Singal Intersection.

The video captures Joayang and Pengsoo meeting citizens and enjoying various spots at the Singal Intersection street festival held on the 27th of last month in the area around 58 Singal-dong, Giheung-gu. Joayang and Pengsoo experienced the digital bulletin board at the Singal-dong Administrative Welfare Center and the AI recycling robot, both implemented through the urban regeneration project.

The Singal Intersection urban regeneration project, which is the theme of the video, was selected in 2020 through a public contest by the Ministry of Land, Infrastructure and Transport, securing 51.4 billion KRW to regenerate housing, living areas, and commercial districts. The Singal Intersection festival was held on 'Museum Art Street,' created by the city through the urban regeneration project by removing existing roadside parking lots and expanding sidewalks along Singal-ro 58beon-gil in front of the Singal-dong Administrative Welfare Center.

A Yongin City official said, "It is meaningful to present content that can promote the urban regeneration project through the meeting of Joayang, loved by citizens, and Pengsoo, who has gained nationwide popularity," adding, "We will continue to strive to make city administration more familiar and effective through various character collaborations."

Meanwhile, last year, Joayang released a video experiencing an educational program related to climate change, including global warming, at the Yongin Climate Change Experience Education Center with Samsung Electronics' character 'Dalsu.' Joayang also launched collaborative products with 'Resi,' the lesser panda character of Everland.

This content was produced with the assistance of AI translation services.