FSN "Daedamo.com launches 'Daedamo Dandy,' a platform for male plastic surgery and grooming trends"

Daedamo.com, a subsidiary of FSN, a KOSDAQ-listed company, announced on the 14th that it is entering the male grooming market through the launch of ‘Daedamo Dandy,’ a male plastic surgery and grooming trend platform.

Daedamo Dandy was launched to reflect the increasing interest of men in categories such as plastic surgery, skincare, and fashion, addressing the growing demand for men to groom themselves. According to global market research firm Euromonitor, last year, the domestic male beauty market size was recorded at 1.11 trillion KRW, a 4% increase compared to the previous year. With the steady rise of men, especially from the MZ generation, showing interest in grooming, the market size is expected to expand further.

Unlike existing platforms, Daedamo Dandy aims to establish itself as a community space where male users can freely share trends in plastic surgery, beauty, and fashion. Most beauty platforms so far have primarily targeted women, limiting information available for male users. Additionally, the few male beauty and fashion platforms have been commerce-focused, making them unsuitable as spaces for communication.

Daedamo Dandy not only provides male users with information on fashion, hair, and style but also offers price information and consumer reviews for male-specialized plastic surgery clinics and dermatology centers. For those wishing to have ‘non-face-to-face plastic surgery consultations,’ users can write about their procedure or surgery concerns and receive real-time estimates and consultations from hospitals. Users can also check consumer reviews, hospital events, and hospital/clinic information for hospitals and doctors famous for male plastic surgery, enabling them to choose a hospital that fits their concerns and style.

Going forward, Daedamo.com plans to expand the platform by combining its community operation know-how with the accelerating capabilities of its parent company FSN and Boosters. Daedamo.com has already successfully operated and grown ‘Daedamo,’ a medical community with an infrastructure of over 350,000 accumulated members and more than 800,000 posts. FSN and Boosters have boosted the growth of numerous clients, brands, and platforms based on their digital marketing capabilities.

Kang Wonju, CEO of Daedamo.com, said, “We will build an infrastructure where the MZ generation, who are highly interested in fashion and appearance, can create their own style and foster an environment for communication with many people based on our experience operating community platforms. As we enter the promising male grooming platform market, we will successfully grow the platform through various collaborations.”

This content was produced with the assistance of AI translation services.