KFC's 'Zinger Burger without Tomato'... Record High Operating Profit in Q1

Sales of 68.4 Billion KRW, Operating Profit of 2.22 Billion KRW

KFC achieved its highest operating profit in the first quarter of this year, successfully strengthening both its external growth and internal stability.

KFC announced on the 10th that its operating profit for the first quarter reached 2.22 billion KRW. This represents a 134% (1.27 billion KRW) increase compared to 950 million KRW in the same period last year, marking the highest quarterly operating profit ever. Sales amounted to 68.4 billion KRW, an increase of approximately 17.8% compared to one year ago.

KFC analyzed that efforts to enhance customer experience and benefits, such as offering special combo products using signature menu items and running various promotions to celebrate its 40th anniversary, played a significant role in improving performance. In particular, the ‘Super Box,’ which allows customers to enjoy popular menu items like the Zinger Super Box and Whole Leg Super Box at reasonable prices, gained great popularity, driving the acquisition of new and loyal customers as well as sales.

A KFC Korea representative stated, “This year marks the 40th anniversary of our entry into Korea. We are carrying out various activities to provide differentiated consumer experiences, including the full-scale launch of franchise business and the release of Korea-specialized menu items. We will do our best to achieve continuous growth through strategic business operations that reflect market conditions and consumer needs.”

Meanwhile, KFC sparked controversy since the second half of last year by removing tomatoes from its signature menu item, the Zinger Burger. After 30 years since its launch in 1996, a key ingredient was removed without any notice, which caused significant consumer anger. Despite this, the price remained unchanged, leading to criticism of ‘shrinkflation.’

This content was produced with the assistance of AI translation services.