Gyeongbuk Province and the Gyeongbuk Culture and Tourism Corporation (President Kim Nam-il) announced that they participated in the Tokyo Wellness Tourism Expo held at Tokyo Big Sight, Japan, from the 8th to the 10th, promoting Gyeongbuk's wellness tourism resources.


The Gyeongbuk Culture and Tourism Corporation focused on promoting Gyeongbuk's wellness tourism resources at the Tokyo Wellness Tourism Expo by publicizing wellness tourism assets, holding consultation meetings with wellness tourism industry and related organizations, conducting promotional seminars, and operating promotional booths to raise awareness of Gyeongbuk as a treasure trove of ecotourism.

Promoting tourist attractions in the Gyeongbuk region at the Gyeongbuk promotional booth at the 'Wellness Tourism Expo' held in Tokyo, Japan.

Promoting tourist attractions in the Gyeongbuk region at the Gyeongbuk promotional booth at the 'Wellness Tourism Expo' held in Tokyo, Japan.

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To Japanese tourists who have a high interest in wellness, healing, beauty, and spas, they promoted Gyeongbuk’s wellness tourism resources and experience programs such as Yeongju National Forest Healing Center and Bonghwa National Baekdudaegan Arboretum, encouraging visits to Gyeongbuk wellness destinations. Additionally, as the preference for travel to Korea among Japanese women in their 20s and 30s has recently increased, information about K-drama filming locations, UNESCO tourist sites, and local festivals was also provided to spread the charm of Gyeongbuk tourism.


In particular, they focused on promoting the Yeongju Sobaeksan Ecological Exploration Center, an excellent wellness tourism site recently selected by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization, highlighting Gyeongbuk’s ecotourism and forest healing as well as various attractions and experiences, and discussed product planning with Japanese travel agencies.



Kim Nam-il, president of the Gyeongbuk Culture and Tourism Corporation, said, “Gyeongbuk will be a new and attractive travel destination for Japanese tourists who have a high preference for wellness tourism,” adding, “We will promote Gyeongbuk’s wellness tourism resources to the local travel industry in Japan and work to commercialize them to attract many Japanese tourists.”


This content was produced with the assistance of AI translation services.

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