Son Heung-min Selected as New Advertising Model for Domino's Pizza
Free Autographed Goods with Purchase of Best 7 Types of Pizza
Soccer player Son Heung-min has been selected as the new advertising model for Domino's Pizza.
Domino's Pizza announced on the 9th that it has signed an exclusive model contract with Son Heung-min, marking the first time in the franchise pizza industry.
This decision is explained as an effort to strengthen its position as the leading brand in the Korean pizza market and to enhance the brand image loved by all generations, like Son Heung-min.
Starting from the 17th, Domino's Pizza will launch a promotion offering Son Heung-min's autographed goods with the purchase of any of the best 7 pizzas, and plans to carry out various marketing activities with Son Heung-min throughout the year.
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A Domino's Pizza representative said, “We selected Son Heung-min as our model because his positive and joyful image and his relentless effort to demonstrate the best skills in his field are similar to Domino's Pizza. We ask for your great expectations as we will conduct various marketing activities with Son Heung-min, the new model of Domino's Pizza.”
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