Busan City-Mussinsa Unveil HIP BUSAN Makeover Photo Shoot

‘Hip Busan’ Makeover Photo Content ... Official City SNS Release on Parents' Day

Theme ‘Oneul Cheongchun’, ‘Past Life, and This Moment Are Also Youth’

Photo Card News Featuring Main Characters' Stories and Sequential Release of Their Impress

Busan City, in collaboration with Musinsa, successfully concluded the ‘HIP BUSAN’ event and will reveal the makeover photo shoot, the event’s outcome, on its official social media channels on May 8, Parents' Day.

The final five recipients who will be gifted a special day under the theme "A Story with Busan and My Precious Person" (from left: Jeong Gyeong-jin, Hwang Won-tae, Song Gap-seon, Yoon Ki-ho, Lee Joo-won).

The HIP BUSAN event is content that records the ‘Youth of Today’ of senior citizens aged 60 and above in Busan through a makeover photo shoot in celebration of Parents' Day.

Starting from March 25, the city collected stories for 10 days under the theme ‘Stories of Busan shared with someone precious to me,’ and selected five final participants to gift a special day of photo shooting amid a high competition rate of 21 to 1.

The term ‘makeover’ refers to a transformation aimed at improving the appearance of a person or place.

The theme of the photo shoot was ‘Youth of Today,’ and the city provided five senior citizens, the true source of Busan’s ‘HIP,’ with the opportunity to document through photos that ‘the life lived, and this very moment, are also youth.’

The five final selections are: ▲ Jeong Gyeong-jin, a sailor who lived his whole life by the sea for his family ▲ Hwang Won-tae, a pharmacist who volunteers at holiday duty pharmacies, compounding happiness and singing ▲ Song Gap-seon, who is fulfilling her childhood dream of becoming a model while working as a child caregiver ▲ Yoon Gi-ho, the source of Busan’s hip who enjoys ‘Youth of Today’ more than anyone else ▲ Lee Joo-won, who has operated a sewing machine for 45 years and now sews dreams together with his son.

Based on pre-interviews conducted with the applicants, the city and Musinsa transformed them from head to toe, considering the styles they desired.

Lee Joo-won’s mother, who received makeup for the first time since her wedding 40 years ago, found her made-up appearance unfamiliar but wore a happy smile, while Yoon Gi-ho’s father, who picked clothes from his son’s wardrobe, succeeded in transforming into his own style rather than his son’s.

Especially, Song Gap-seon, who dreamed of becoming a model since her youth, expressed gratitude to Busan City and Musinsa for giving her an unforgettable day, saying she was able to realize her dream beyond her sixtieth birthday thanks to her son.

For the photo shoot backgrounds, workplaces that hold the protagonists’ life stories were chosen. These include a small curtain shop in Dong-gu, a pharmacy in Yeongdo run by the singing pharmacist, a small pier that embodies the life of the sailor, and regeneration spaces using a closed factory in Sasang-gu as well as Jeonpo Sa-it-gil, a hot place showcasing Busan’s charm.

Photo shoots were also conducted with the children who submitted the stories, and the photos will be made into frames and delivered.

To allow the applicants and protagonists to spend precious time together on Parents' Day, the city provided meal vouchers for ‘2024 Michelin-selected restaurants,’ adding meaning to ‘a happier family month by being together.’

Starting with the photo release on the 8th, the city plans to sequentially unveil photo card news featuring each protagonist’s story and videos capturing their impressions during the photo shoot.

The entire photo shoot process was also produced as a video and will be released on the city’s official social media channels and the official YouTube channel ‘BusanTube.’

Kim Jae-hak, the city spokesperson, said, “The HIP BUSAN event, which records parents’ ‘Youth of Today,’ was meaningful as it gave the protagonists and their families a special day,” adding, “Our city will continue to expand content that can communicate and resonate with citizens to realize ‘Busan, a city where you want to live again.’”

This content was produced with the assistance of AI translation services.