Korean Re Wins 'Brand Award' at German iF Design Award
Korean Reinsurance Company's corporate identity (CI) has been honored with the main award in the Communication category at the prestigious iF Design Award.
iF International Forum Design is an independent design institution with a long history, located in Hanover, Germany. Every year, it holds the Design Award ceremony to present the iF Design Award to the best design works. This ceremony is considered one of the world's top three design awards alongside Germany's Red Dot and the United States' IDEA.
Korean Re, together with the production company Interbrand, won this honor with the renewed CI marking its 60th anniversary in 2023. The Korean Re CI received excellent evaluations for simultaneously expressing confidence as a Korean reinsurance company and a flexible attitude in responding to risks through the contrast in font weight.
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A Korean Re official stated, “Through the CI, we aimed to intuitively show the two important capabilities that a reinsurance company must have: professionalism and flexibility,” adding, “We will continue to strive to be recognized as a trustworthy reinsurance company to our clients, in line with the meaning embodied in the CI.”
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