From 'Baekcham' for Teens and Twenties to Teacup Sets

Delonghi Electric Kettle 40% Discount and More Benefits

To celebrate Family Month in May, Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) recommends gifts tailored to different age groups for customers seeking thoughtful presents.


▲Recommended gift for ages 10-20: Bag charm


Recently, a trend called ‘baek-kku’ (bag decorating) has been popular among teenage and young adult women. Following ‘dakku’ (diary decorating) and ‘ponkku’ (phone decorating), ‘baek-kku’ is gaining attention. Especially as girl group members share photos of their bag decorations on personal SNS, interest is rising.


Prepare Family Month Gifts at Gwangju Shinsegae View original image

As more consumers look for keyrings to express their individuality or decorative bag charms, Gwangju Shinsegae has prepared related products.


At ‘Jill Stuart’ on the 3rd floor of Gwangju Shinsegae’s main building, rabbit doll bag charms are sold. Available in various colors and about the size of an adult male’s palm, these bag charms can be attached to backpacks or handbags, making them highly versatile. With their cute design and affordable price (38,000 KRW), bag charms are becoming popular gifts. Jill Stuart at Gwangju Shinsegae is offering a 10% discount on all items until the 19th for customers considering Family Month gifts.


▲Recommended gift for ages 30-40: De’Longhi electric kettle


As consumers with an eye for aesthetics increase, many brands with beautiful designs are gaining attention. ‘De’Longhi’ is recognized as a brand that you definitely want in your kitchen due to its distinctive design. Thanks to its unique and easily recognizable design, De’Longhi products are very popular. Among them, the De’Longhi electric kettle is priced in the 100,000 KRW range and is versatile for coffee, cooking, and more, maintaining steady demand.


The most popular items at the De’Longhi store on the 8th floor of Gwangju Shinsegae are the electric kettle, coffee machines, and the ‘Icona Vintage Line’ which includes a mini oven. Unlike other brands that mostly offer monochrome products, De’Longhi attracts customers with colors like olive green. To celebrate Family Month in May, the Gwangju Shinsegae De’Longhi store is running a discount promotion. The De’Longhi electric kettle is being sold at a 40% discount, from 229,000 KRW to 139,000 KRW, until the 12th.


▲Recommended gift for ages 50 and above: Villeroy & Boch tea cup set


As more children gift their parents reminder wedding photos, the ‘Villeroy & Boch’ Design Naif wedding tea set 5-piece set is also gaining attention. Villeroy & Boch is a European luxury porcelain brand with over 270 years of history, recording sales exceeding 1 trillion KRW in more than 120 countries. Among its various lineups, the Design Naif collection, which lovingly depicts everyday scenes of rural villages, evokes childhood memories with its warm colors. Especially, the wedding line featuring bride and groom illustrations is highly appreciated when gifted to parents celebrating their wedding anniversary.


The Villeroy & Boch store on the 8th floor of Gwangju Shinsegae’s main building has prepared a generous promotion to celebrate Family Month in May, offering the Design Naif wedding tea set 5-piece set at a 30% discount, from 384,000 KRW to 268,800 KRW.


Kim Eun-seok, head of the accessories team at Gwangju Shinsegae, said, “To mark Family Month in May, we recommend differentiated gifts for customers who prefer unique items. From newly popular gifts like bag charms to existing popular products such as health supplements, we offer a variety of items for customer convenience.”



Honam Reporting Headquarters, Reporter Shin Dong-ho yjm3070@asiae.co.kr


This content was produced with the assistance of AI translation services.

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