Kumho Tire Strengthens European Market Push... Hosts Driving Experience Day

Kumho Tire recently announced on the 29th that it held the ‘KUMHO Driving Experience Day’ in Milan, Italy.

On the 21st, Kumho Tire conducted the ‘KUMHO Driving Experience Day’ at the Vairano Circuit in Milan, Italy, allowing European dealers to experience the performance of Kumho Tire products. Attendees included Jeong Il-taek, CEO of Kumho Tire; Lim Seung-bin, Vice President of Sales; Lee Kang-seung, Executive Director of the European Headquarters; Jo Man-sik, Executive Director of the R&D Headquarters; and Yoon Jang-hyuk, Managing Director of G. Marketing.

This event was organized to strengthen close communication and collaboration between Kumho Tire and its European dealers. Over the past five years, Kumho Tire has achieved steady annual sales growth of over 20% in the European market, with a remarkable increase of approximately 44% last year compared to the previous year.

This sales growth was driven by an R&D strategy tailored to the characteristics of the European market. Recently, Kumho Tire demonstrated top-level technological capabilities by achieving excellent results in tire performance tests conducted by the globally prestigious German automotive magazines ADAC and AutoBild.

Additionally, Kumho Tire attended the match between AC Milan and Inter Milan at San Siro Stadium, the home ground of the renowned Italian football club AC Milan, with which it signed a premium partnership last year. This match was organized as a Big Match Day event for special sponsors, providing various enjoyment opportunities for business partners and consumers.

This content was produced with the assistance of AI translation services.