Creating Virtual Spaces in VR That Feel Like Real Homes

Kyungdong Navien has created a virtual reality (VR) experience space to allow customers to intuitively check products and experience a comfortable living environment realized through the connection between each product.


Kyungdong Navien announced on the 9th that it has opened the ‘VR Navien House’ within its official online shopping mall to help customers easily access products online.


Experience All Kyungdong Navien Products in VR... 'VR Navien House' Opens View original image

The VR Navien House covers an area of 84㎡ and is composed of an entrance, living room, kitchen, master bedroom, bathroom, exercise room, and utility room. The space is designed with the concept of a family of three, including one elementary school child, and products are arranged in each space accordingly. In particular, the main products such as the condensing boiler, ventilation purifier, and sleep-enhancing mattress, as well as various products from Kyungdong Navien and Kyungdongwon, including smart home devices, door locks, and fire doors, are implemented exactly as they are in reality to enhance realism. The VR Navien House can be experienced for free by anyone who accesses the official shopping mall via a computer (PC).


At the entrance, visitors can check information about the door lock released by Kyungdong Navien and the fire door from its parent company Kyungdongwon. In the living room, they can find the ventilation purifier that more effectively manages indoor air quality. In the kitchen, the 3D air hood, which prevents the spread of cooking fumes by linking with the ventilation purifier, is showcased. In the bathroom, visitors can check the appearance and product information of the Navien Condensing ON AI boiler and the hot water ready valve, which enhance the convenience of hot water use.


By clicking on the desired model, users are connected to the official shopping mall, Navien House, where they can receive one-on-one consultations and make purchases. On the detailed description page, clicking ‘Experience Navien Product Presentation’ allows users to check the product operation principles through simulation screens.



Kim Yong-beom, Executive Vice President of Sales and Marketing at Kyungdong Navien, said, “We expect the VR Navien House to play a significant role in strengthening customer contact points,” adding, “We will continue to strive to provide customers with a unique purchasing experience and the optimal living environment they desire.”


This content was produced with the assistance of AI translation services.

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