‘Soju King’ Crowned Without Doubt... Presidential Election & C1 Sweep Korea Liquor Awards This Year

Presidential Election, 8 Consecutive Years of Awards in Under 17 Degrees Category

C1, 4th Award in 17 to Under 21 Degrees Category

‘Daesun’ and ‘C1’ swept the ‘11th 2024 Korea Liquor Awards,’ regarded as the largest liquor competition in Korea.

Daesun Joojo (CEO Jo Woo-hyun) announced on the 8th that its flagship products ‘Daesun’ and ‘C1’ won the grand prizes at this event.

‘Daesun’ achieved a remarkable record by winning the award for the under 17-degree category for eight consecutive years, while ‘C1’ claimed the grand prize for the fourth time in the 17-degree to under 21-degree category.

Held annually since 2014, the ‘Korea Liquor Awards’ selects and honors the best liquors in each category?including soju, beer, whiskey, spirits, traditional Korean liquors, wine, and sake?through strict and fair judging by a panel of professional liquor tasters.

Daesun is Daesun Joojo’s steady seller, having surpassed cumulative sales of 500 million bottles, and is a popular product enjoyed not only by local consumers but also by tourists.

It contains no added fructose, salt, or amino acids, making it beloved by health-conscious consumers who want to enjoy it without burden. Manufactured using the industry’s first far-infrared aging method, it features a smooth throat feel.

C1 soju, launched in 1996, has been consistently loved by soju enthusiasts. It was the first in Korea to add asparagine, which helps break down alcohol, bringing innovation to the industry, and boasts deep flavor and aroma through its patented acoustic vibration aging method.

Jo Woo-hyun, CEO of Daesun Joojo, said, “We always prioritize consumers and focus on product production, and we are honored to receive a meaningful award again this year. We will continue to present only the best products to consumers through ongoing research, development, and innovation.”

This content was produced with the assistance of AI translation services.