Roche Diagnostics Holds Launch Event for Digital Integrated Brand 'Navify'

On the 3rd, Roche Diagnostics Korea announced on the 4th that it successfully held an internal event called 'Navify Day' to share the direction and future vision of its digital diagnostic products.

Employees attending the in-house event "Navify Day," held by Roche Diagnostics Korea to celebrate the integration of the digital product brand "Navify," are taking a commemorative photo.
[Photo by Roche Diagnostics Korea]

Navify is a brand name encompassing various digital products owned by Roche Diagnostics. The name combines the English words "navigate" and "clarify." In the past, Roche Diagnostics had digital products under different brand names for each diagnostic division, but last year, these were unified under a single brand. Navify includes more than 30 digital solutions for hospitals and patients worldwide.

This event was held with a focus on first sharing the direction internally to strengthen awareness of the changed Navify brand and product lineup in Korea, and clearly explaining Roche’s digital business strategy and future vision. Products launched domestically were introduced, including Navify Tumor Board, a multidisciplinary cancer care solution, as well as Navify Lab Operations, Navify Monitoring, and Navify Analytics, which help improve diagnostic laboratory operations. Additionally, Navify Pathology Lab Advantage, a pathology laboratory data integration management solution, and other digital pathology solutions including the Hub, as well as the upcoming research-use next-generation sequencing (NGS) solution Navify Mutation Profiler, were introduced.

Kit Tang, CEO of Roche Diagnostics Korea, said, "Roche Diagnostics has consolidated various digital solutions under a single brand with the goal of leading the digital healthcare field by combining over 125 years of healthcare experience accumulated by the Roche Group with innovative digital technology." He added, "The Navify brand supports healthcare providers, medical staff, and patients to experience a seamless healthcare journey, and we aim to further strengthen our contribution to establishing a digital ecosystem going forward."

This content was produced with the assistance of AI translation services.