SK Magic's 'Ultra-Compact Direct Water Purifier' Hits Success... 15,000 Units Sold in One Month

Awarded Innovation Award at 'CES 2024'
Size 60% of Conventional Direct Water Purifiers

SK Magic announced on the 2nd that its ‘ultra-compact direct water purifier,’ launched last February, has surpassed 15,000 units in monthly sales.

SK Magic's 'Ultra-Compact Direct Water Purifier' launched last February [Photo provided by SK Magic]

The ultra-compact direct water purifier is a product that received the Innovation Award at ‘CES 2024,’ the world’s largest electronics exhibition. One of the key factors for its success is its ultra-compact size, reduced to 60% of the size of conventional direct water purifiers. Replacement demand from existing purifier users who felt burdened by the product volume increased by more than 33% compared to the same month last year. An SK Magic official explained, “Its size is less than the span of a hand and slim, allowing customers to use their always cramped kitchen space more freely, which we believe was the biggest attractive point for customer choice.”

As a top-tier energy efficiency grade 1 product, it is also an eco-friendly purifier reflecting ESG (Environmental, Social, and Governance) values such as resource and energy savings, which contributed to its popularity. Stainless steel, resistant to contamination, corrosion, and bacteria, was applied even to the invisible internal cooling system, and it was designed with a high-performance vacuum insulation structure. Through this, energy usage costs were reduced by more than 50%, and the use of plastic and styrofoam insulation materials was reduced by 25% and 96%, respectively, compared to conventional direct water purifiers.

An SK Magic official stated, “The production line at the Hwaseong factory is running at full capacity day and night,” adding, “We will do our utmost to ensure product supply so that customers do not experience any inconvenience.”

This content was produced with the assistance of AI translation services.